Acute Care 360 ImageCo, Uptown, Illinois, IL,

ImageCo, Uptown, Illinois, IL,

Evolv Design logo designed by ImageCo, Uptown, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Uptown, Illinois, IL,

Uptown, Illinois, IL,

ImageCo, Uptown, Illinois, IL,
ImageCo, Uptown, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Uptown, Illinois, IL,

FSA OK logo designed by ImageCo, Uptown, Illinois, IL,

Emerald Heights logo designed by ImageCo, Uptown, Illinois, IL,

Club Sapphire logo designed by ImageCo, Uptown, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Uptown, Illinois, IL,

School board logo designed by ImageCo, Uptown, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Uptown, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Uptown, Illinois, IL,

Smart kernels logo designed by ImageCo, Uptown, Illinois, IL,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a designer can only be judged by the quality of their portfolio, if the work in their design portfolio does not feature real life examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to reflect your personal vision for your company. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Uptown LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners develop memorable brands. We’ve undertaken brand identity design work for mechanics, educational institutions, heart surgeons, party planners, bistros, retailers, and just about every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electric sign. As a result of our sign first method our identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first technique guarantees that our logo designs are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and remembered irrespective of size or application.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we perform ourselves. No matter the type of design project we undertake, logo, business website, trade show display, or electric sign, we do not, and never will job-out our customer’s projects to organizations based outside the United States. When you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and imposes the terms of how you and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Uptown business understands that they need a logo, however few new business owners thoroughly recognize the essential role their organization’s logo will perform in their becoming successful, or the reason that one business logo works better than another. A business logo has an instant and long term impact on the success of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Uptown businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from label to posters a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is both a verb and also a noun, it is an identifying mark as well as the act of noting something to make sure that it could be identified, its foundation originates from the mark burned onto animals. These days a brand indicates practically anything with a motive, whether it be revenue or political parties, a brand is an inherent aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s goal is to create an image that the target market will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody says the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people buy those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of the majority of branding agencies you’ll discover that they are frequently re-branded marketing and advertising companies. When somebody states they are in marketing the majority of people will likely have an idea about what they do. Yet when someone says “I’m in branding”… it just sounds more impressive, possibly it’s since lots of people do not recognize what it indicates to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that affect view points. This mainly includes the name, the logo design, the packaging, the different colors used yet can additionally consist of sound, lighting, texture, signage, really anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design which helps form the public image of a firm, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, as well as pamphlets. Some identity designers also design sites and also software interfaces. The necessary role of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing activities, results as well as understandings.

Featured signs/logos

Retro logo design of a bike developed for a Uptown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older section of the community and wanted to project an old-fashioned tone without appearing as boring or low energy. I achieved each of the tasks via creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria designed for Uptown clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, especially the field of medicine that works with the laboratory examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and a lot more memorable.

logo layout with a leaping environment-friendly frog developed for a family members fun facility in Uptown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and also a tree - made for Uptown traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but rather reveal emotional journeys by means of the pictures they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Uptown logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Uptown logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design realize how essential a logo is for their business so they are way more vested in the end result. Every logo design project has it’s share of difficulties, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Uptown book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most essential part of a printed book because it is in most cases the very first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was surely a success.

 Uptown logo design utilized for advertising and also a label style for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this business logo design I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Uptown, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs considering that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be understood.

Logo style created for a Uptown hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated an atmosphere of contentment and connection for their new hair studio. I came up with a concept which didn’t go the obvious course of making simply a stylized orchid but rather crafted a logo design which implied a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo style produced for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the entire world.

Las Cafe, A Uptown Coffee shop logo design a little dining establishment, style includes a customized script font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a changed script font style which hovers over a team of luxuriant lines and dots.

Logo layout for a software application designer the design functions and also iconic Uptown component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the symbolism behind a logo is just as important as how it serves the organization it stands for.

Progress logo layout developed for a Uptownindoor designer, layout attribute a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Uptown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Uptown, the personalities for letter V and also A in middle of the word advanced have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Uptown logo design project was done for a leadership expert that helps business leaders to become more effective at supervising people, expectations, and productivity.

A Uptown business logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned products to other sports enthusiasts.

I created their Uptown business logo design along with a graphic which garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Uptown company logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an Uptown regional farm it was actually developed for a products broker, and this creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projects esteem, effectiveness, and affluence.

 Uptown Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a renowned Uptown sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Electrical sign design for Uptown restaurnat designed by Uptown Sign Business
Uptown logo design and brand identity design for Uptown businesses
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,

Logo designed by ImageCo, Uptown, Illinois, IL,

Logo designed by ImageCo, Uptown, Illinois, IL,

Logo designed by ImageCo, Uptown, Illinois, IL,

Logo designed by ImageCo, Uptown, Illinois, IL,

Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,
Logo designed by ImageCo, Uptown, Illinois, IL,