Urbana Logo Design

Each and every new Urbana organization knows they need a logo, but few new business owners thoroughly understand the essential role their company logo will take in their financial success, or precisely why one logo functions better than another. A company logo has a critical and sustaining effect on the financial success of a company, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Urbana businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle created for a Urbana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an old part of the town and wanted to cast a retro atmosphere without appearing as boring or low energy. I fulfilled both of these tasks by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and bacteria made for Urbana clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, especially the field of healthcare which works with the clinical assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more meaningful.

logo layout with a jumping green frog developed for a family fun facility in Urbana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - designed for Urbana travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead project emotional journeys through the pictures they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Urbana logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Urbana logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced judgements on the value of a design. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo design understand how important a logo design is for their organization so they are much more vested in the result. Every logo design job possesses it’s share of hurdles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Urbana publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most essential part of a printed book due to the fact that it is often the very first thing a person views in the book shop. For a publisher, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a winner.

 Urbana logo style used for advertising and marketing and a tag style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Urbana, style include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design created for a hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a sense of ease and class for their new hair studio. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but instead delivered a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to transmit to their clients.

Arabian steed logo design developed for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design customized to manifest the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail posture, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Coffee shop logo layout a little dining establishment, style includes a modified manuscript font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout includes a modified script font style which floats above a group of luxuriant lines and dots.

Logo design for a software program designer the layout features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance behind a business logo is equally as important as how it brands the company it represents.

Advance logo style produced for a Urbana indoor designer, design attribute a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Urbana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Urbana logo design assignment was completed for a leadership expert that helps business professionals to become more effective at supervising people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their previously owned products to other sports enthusiasts. I tailored their Urbana logo dsign along with a graphic which captures the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Urbana area farm it was actually created for a products broker, and this particular company was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projects esteem, effectiveness, and prosperity.
Logo made for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.