Urbana, Illinois Logo Design

Virtually every new Urbana venture realizes that they require a logo, but few new business owners entirely are aware of the key role their logo can perform in their financial success, or precisely why one logo design functions far better than another. A business logo has an immediate and sustaining impact on the growth of a company, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Urbana, Illinois companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Urbana, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of the area and hoped to cast a retro vibe without appearing as uninteresting or low energy. I accomplished each of the jobs via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also bacteria created for Urbana, Illinois medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the branch of medicine that works with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog developed for a family fun center in Urbana, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Urbana, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Urbana logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Urbana logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the merit of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo understand how crucial a logo is for their business so they are way more vested in the result. Every logo job has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Urbana, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most essential part of a published book due to the fact that it is in most cases the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Urbana logo design utilized for advertising and also a tag style for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Urbana, Illinois, design include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo features 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style created for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected an atmosphere of contentment and connection for their new hair salon. I created a concept which did not go the obvious direction of creating simply a stylized orchid but instead designed a business logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they really wanted to transmit to their clients.

Arabian horse logo layout created for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design fashioned to embody the unique physical traits of the Arabian kind of horses. By having a different head form and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the world.

Las Coffee shop logo style a small restaurant, design contains a changed script typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout contains a modified script typeface which floats above a team of elaborate lines and also dots.

Logo layout for a software program programmer the style features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the meaning supporting a company logo is equally as important as how it serves the organization it stands for.

Develop logo layout created for a Urbana, Illinois indoor designer, layout feature a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Urbana, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Urbana, Illinois logo design assignment was completed for a management guide that helps business leaders to become more successful at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to market their used equipment to other sports enthusiasts. I tailored their Urbana logo design dsign using an image that captures the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Urbana, Illinois area farm it was in reality created for a commodities broker, and this particular trademark was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projects assurance, success, and affluence.

 Urbana Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly facing arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I hit a bullseye with the 1st go.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to create a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.