Vernon Hills Logo Design

Every new Vernon Hills venture understands that they need a logo, yet few entrepreneurs entirely comprehend the pivotal role their logo can perform in their success, or the reason that one logo design works more effectively than another. A company logo has a critical and long term effect on the success of a business, select the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Vernon Hills companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a Vernon Hills coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older section of the community and wanted to project a vintage atmosphere without appearing as monotonous or low energy. I accomplished both jobs by creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs developed for Vernon Hills medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, mainly the branch of medicine that deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable center in Vernon Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - made for Vernon Hills travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead communicate emotional journeys through the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Vernon Hills logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Vernon Hills logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get neutral assessments on the value of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to create their logo design comprehend how vital a logo design is for their business so they are way more vested in the final result. Every logo design job has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Vernon Hills book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most crucial part of a published book given that it is in most cases the very first thing a person views in the book shop. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was undoubtedly a success.

 Vernon Hills logo style used for advertising and marketing as well as a label layout for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be vintage cases. For this logo concept I sought to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Vernon Hills, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected an atmosphere of ease and elegance for their new hair studio. I created a design which did not go the obvious path of creating merely a stylized orchid but instead created a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to transmit to their clients.

Arabian horse logo design produced for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo concept customized to illustrate the unique physical traits of the Arabian type of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo layout a small restaurant, layout consists of a customized manuscript font which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout contains a modified script typeface which hovers over a team of ornate lines as well as dots.

Logo layout for a software application designer the style attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the business it stands for.

Progress logo design developed for a Vernon Hills interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vernon Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vernon Hills logo design assignment was completed for a management consultant that aids business professionals to develop into more effective at managing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned items to other sports enthusiasts. I designed their Vernon Hills business logo dsign using an illustration that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Vernon Hills regional farm it was really devised for a commodities broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a image that projected confidence, financial success, and prosperity.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.