Wasco Logo Design

Virtually every new Wasco venture realizes that they are in need of a logo, yet few new business owners entirely comprehend the crucial role their company logo can play in their financial success, or the reason that one logo design performs more effectively than another. A logo design has an instant and long term effect on the growth of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Wasco businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle developed for a Wasco coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old part of the town and wanted to project a nostalgic tone without appearing as stodgy or low energy. I achieved the two jobs by creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria developed for Wasco clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the field of healthcare which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog made for a family enjoyable facility in Wasco.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Wasco traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the photos they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wasco logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Wasco logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get unbiased viewpoints on the value of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo understand how crucial a logo is for their organization so they are much more vested in the outcome. Every logo job has it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Wasco publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most crucial part of a published book because it is usually the initial thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was undoubtedly a winner.

 Wasco logo style utilized for advertising as well as a label style for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be vintage cases. For this business logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Wasco, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects because it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout produced for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a feeling of contentment and class for their new hair studio. I created a design which didn’t go the obvious route of crafting just a stylized orchid but rather crafted a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is usually the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo layout produced for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design styled to display the unique physical traits of the Arabian type of equines. With an identifiable head shape and high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Coffee shop logo style a small dining establishment, design consists of a customized manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design contains a changed script font which hovers above a group of ornate lines and also dots.

Logo design for a software program developer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the substance supporting a company logo is equally as important as how it serves the enterprise it represents.

Progress logo layout created for a Wasco interior developer, layout function a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wasco interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wasco logo design assignment was completed for a leadership expert that helps business leaders to become more effective at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their used products to other sports enthusiasts. I designed their Wasco logo design dsign along with a graphic that grabs the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Wasco area farm it was really created for a commodities broker, and this company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a image that projects assurance, financial success, and luxury.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.