Acute Care 360 ImageCo, Wasco, Illinois, IL,

ImageCo, Wasco, Illinois, IL,

Evolv Design logo designed by ImageCo, Wasco, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Wasco, Illinois, IL,

Wasco, Illinois, IL,

ImageCo, Wasco, Illinois, IL,

ImageCo, Wasco, Illinois, IL,
Mid Valley Pathology logo designed by ImageCo, Wasco, Illinois, IL,

FSA OK logo designed by ImageCo, Wasco, Illinois, IL,

Emerald Heights logo designed by ImageCo, Wasco, Illinois, IL,

Club Sapphire logo designed by ImageCo, Wasco, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Wasco, Illinois, IL,

WSBA logo designed by ImageCo, Wasco, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Wasco, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Wasco, Illinois, IL,

Smart kernels logo designed by ImageCo, Wasco, Illinois, IL,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a logo that is both memorable and tells the story about who you are or what you do is a monumental endeavor. The challenge is to produce a logo design that is simplistic enough to be comprehended at a glimpse and imparts enough relevant information that it can communicate who you are. But no logo can totally tell your story or explain your organization, and travelling down that road usually produces a logo design that does neither. Although, in skilled hands, it is possible to strike a balance between the two and create a brand identity that both informs and emotes and reaching that sweet spot is what every business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding professional. For over two decades I have been designing unforgettable logos and brand identity designs which tell stories and resonate with viewers. However don’t take my word for it, just check out my brand portfolio and discover for yourself. I don’t claim that I’m the best designer in the world, but, I do know what Iam doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such fervor by individuals working in the branding industry, that a person ought to wonder why so many people in branding companies dislike logo designs as much as they appear to. It is quite true that your logo is not your business’s brand, however what does that make a brand that has no logo? One thing is quite certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a logo, a company’s brand is no more than a fading memory because people would have virtually nothing to anchor their experiences too.

Some compare a logo to a smile or a handshake which is somewhat true, however it’s also a lot more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a business’s brand. A logo acts as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every thing that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a reference that guides a brand as it develops.

ImageCo is a brand identity agency and our goal is to aid our clients lay that cornerstone and set that anchor. We help companies look well established, more polished, and more experienced. This helps ensure that our clients will always be taken seriously, and are not only deserving of a seat at the table, but look like they should be seated at the head of that table.

Wasco LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners establish unforgettable brand identities. We have performed branding work for mechanics, universities, diamond miners, party planners, coffee roasters, retailers, and practically every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first method ensures that our logos are equally effective whether they are used in television commercials or web applications, they are consistently recognizable, understood, and always remembered irrespective of size or function.

American Made ★ Design

The one difference which really sets ImageCo apart from other design companies that you probably have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do ourselves. Irrespective of the kind of project we take on, logo, website design, trade show exhibit, or retail sign, we do not, and never will contract out our client’s projects to 3rd parties located outside the United States. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the conditions of how you and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Wasco organization realizes that they probably need a logo, yet few start-ups thoroughly understand the vital role their company logo will perform in their financial success, or the reason that one logo works far better than another. A company logo has an instant and sustaining impact on the financial success of a company, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Wasco companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t need contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a logo must be timeless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of marking something so that it can be recognized, its foundation comes from the mark branded onto animals. Nowadays a brand symbolizes practically anything with a motive, regardless of whether it be revenue or politics, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to create an image that the audience can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person states the brand names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the beginning of many branding agencies you’ll discover that they are quite often re-branded marketing and advertising agencies. When somebody says they are in marketing lots of people will likely have a preconceived notion about what they do. Yet when someone claims “I am in branding”… it simply seems more attractive, possibly it’s due to the fact that lots of people don’t recognize what it implies to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or company that affect view points. This mainly consists of the name, the logo, the packaging, the colors used yet can likewise include audio, lighting, texture, signs, actually anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design that helps shape the image of a business, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as business cards, stationery, and pamphlets. Some visual designers also design web sites and software interfaces. The necessary duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting activities, outcomes and perceptions.

select signs/logos

Retro logo design of a bicycle created for a Wasco coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an older part of the town and hoped to project a vintage atmosphere without coming across as uninteresting or low energy. I accomplished both of these jobs by means of designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria made for Wasco medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, mainly the field of medicine that deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more unforgettable.

logo style with a jumping eco-friendly frog made for a household fun center in Wasco.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - designed for Wasco traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Wasco logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Wasco logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with individuals that they don’t even know so as to get neutral judgements on the worthiness of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how essential a logo is for their organization so they are way more invested in the final result. Every logo job possesses it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Wasco publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most important part of a published book because it is in most cases the very first thing a person views in the book shop. Concerning a publisher, it’s the best opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the things people tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was undoubtedly a winner.

 Wasco logo layout used for advertising and marketing as well as a label layout for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be antique cases. For this logo concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Wasco, layout include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design developed for a Wasco hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a sense of calmness and class for their new hair studio. I came up with a concept that did not go the obvious course of making just a stylized orchid but alternatively crafted a logo design which suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design developed for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the entire world.

Las Cafe, A Wasco Coffee shop logo layout a little dining establishment, style includes a modified manuscript font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style consists of a modified manuscript typeface which floats over a team of luxuriant lines and also dots.

Logo design for a software program designer the style features and legendary Wasco element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the significance behind a logo is equally as important as how it serves the company it stands for.

Advance logo style produced for a Wascoindoor developer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wasco interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Wasco, the characters for letter V as well as A in middle of words progressed have actually been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wasco logo design project was performed for a management consultant that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A Wasco business logo design featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand goods to other sports enthusiasts.

I created their Wasco logo design design along with an illustration that grabs the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Wasco company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really created for an Wasco regional farm it was in reality developed for a commodities broker, and this particular business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create an identity that projected trust, success, and affluence.

 Wasco Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st go.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular Wasco sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.