Acute Care 360 ImageCo, Waukegan, Illinois, IL,

ImageCo, Waukegan, Illinois, IL,

Evolv Design logo designed by ImageCo, Waukegan, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Waukegan, Illinois, IL,

Waukegan, Illinois, IL,

ImageCo, Waukegan, Illinois, IL,
ImageCo, Waukegan, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Waukegan, Illinois, IL,

FSA OK logo designed by ImageCo, Waukegan, Illinois, IL,

Emerald Heights logo designed by ImageCo, Waukegan, Illinois, IL,

Club Sapphire logo designed by ImageCo, Waukegan, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Waukegan, Illinois, IL,

School board logo designed by ImageCo, Waukegan, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Waukegan, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Waukegan, Illinois, IL,

Smart kernels logo designed by ImageCo, Waukegan, Illinois, IL,

TIPS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature real world samples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Waukegan LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop unforgettable brands. We’ve performed logo design work for farmers, universities, heart surgeons, party planners, diners, retailers, and virtually every other kind of business you can think of. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. Because of our sign first technique our designs can, and have been employed in everything from garment labels to billboards. Our sign first technique guarantees that our logos are equally reliable whether they are used in television commercials or website apps, they are consistently recognizable, comprehended, and always remembered regardless of scale or purpose.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design agencies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we do in-house. Irrespective of the type of project we undertake, logo design, website, trade show exhibit, or commercial sign, we do not, and never will farm out our customer’s projects to 3rd parties located outside the US. When you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your project and determines the terms of how you and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Waukegan organization realizes that they need a logo, yet few new business owners thoroughly comprehend the vital role their logo design will play in their becoming successful, or exactly why one business logo performs better than another. A logo has a critical and long term influence on the financial success of a business, go with the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Waukegan businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and also the act of marking something to make sure that it can be identified, its foundation originates from the mark burned onto animals. Today a brand symbolizes pretty much anything with a motive, whether it be revenue or government agencies, a brand is an innate aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s objective is to develop a mental image that the audience will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the beginning of a lot of branding companies you’ll discover that they are quite often re-branded marketing agencies. When a person states they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design which helps form the perception of a business, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, as well as sales brochures. Some identity designers also build websites and also user interfaces. The important function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing activities, outcomes and perceptions.

Featured logos & signs

Retro logo style of a bike created for a Waukegan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an older part of the city and wanted to visualize an old-fashioned feel without appearing as boring or low energy. I achieved both tasks by developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and germs made for Waukegan clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more memorable.

logo design with a leaping green frog made for a household enjoyable center in Waukegan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - created for Waukegan traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but rather reveal emotional experiences through the pictures they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Waukegan logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Waukegan logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get unbiased judgements on the merit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo design is for their company so they are much more invested in the outcome. Every logo job has it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Waukegan publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most necessary part of a printed book since it is often the initial thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was certainly a winner.

 Waukegan logo layout utilized for advertising and also a label design for Vintage Case includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this brand design I strove to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Waukegan, layout include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a Waukegan hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected a sense of tranquility and elegance for their new hair studio. I created a concept which did not go the obvious direction of creating just a stylized orchid but rather delivered a company logo that implied an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but instead put the importance on the perception that they really wanted to project to their patrons.

Arabian horse logo layout produced for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept fashioned to embody the unique physical traits of the Arabian kind of equines. By having a different head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the whole world.

Las Cafe, A Waukegan restaurant logo style a little dining establishment, design contains a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a customized script typeface which hovers above a group of luxuriant lines as well as dots.

Logo design for a software application programmer the design features and also legendary Waukegan aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the substance behind a company logo is equally as important as how it serves the business it represents.

Advance logo design developed for a Waukeganinterior developer, design function a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waukegan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Waukegan, the personalities for letter V and also A in center of the word advanced have been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Waukegan logo design assignment was completed for a management guide that assists business professionals to develop into more effective at managing people, expectations, and productivity.

A Waukegan business logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell their used products to other sports enthusiasts.

I tailored their Waukegan logo design design with a graphic which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Waukegan company logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Waukegan area farm it was really designed for an investments broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected assurance, financial success, and luxury.

 Waukegan Logo design for a nonprofit, Turning Point Solutions - the logo design feature for ostensibly encountering arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the very first shot.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous Waukegan sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Electrical sign design for Waukegan restaurnat designed by Waukegan Sign Company
Waukegan logo design and brand identity design for Waukegan companies
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,

Logo designed by ImageCo, Waukegan, Illinois, IL,

Logo designed by ImageCo, Waukegan, Illinois, IL,

Logo designed by ImageCo, Waukegan, Illinois, IL,

Logo designed by ImageCo, Waukegan, Illinois, IL,

Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,
Logo designed by ImageCo, Waukegan, Illinois, IL,