West Chicago Logo Design

Every new West Chicago business knows they require a logo, however few new business owners fully recognize the crucial role their logo design will perform in their becoming successful, or why one logo performs far better than another. A logo design has a critical and long term impact on the success of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help West Chicago companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle produced for a West Chicago coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old part of the city and wished to project a nostalgic atmosphere without appearing as uninteresting or low energy. I fulfilled both jobs by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and germs developed for West Chicago medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and more meaningful.

logo design with a jumping green frog developed for a family enjoyable facility in West Chicago.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - designed for West Chicago travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Chicago logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 West Chicago logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get neutral judgements on the merit of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo comprehend how important a logo design is for their business so they are way more invested in the final result. Every logo project possesses it’s share of difficulties, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for West Chicago book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most important part of a published book given that it is ordinarily the initial thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases 1 of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was definitely a success.

 West Chicago logo layout made use of for advertising as well as a tag style for Vintage Situation features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this brand design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in West Chicago, layout include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs due to the fact that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a sense of calmness and class for their new hair salon. I created a concept which didn’t go the obvious path of designing merely a stylized orchid but rather created a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they really wanted to forecast to their customers.

Arabian steed logo style developed for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept tailored to embody the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Cafe logo style a small restaurant, layout includes a modified manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a customized manuscript typeface which floats above a group of luxuriant lines and also dots.

Logo style for a software application designer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it brands the organization it stands for.

Evolve logo design developed for a West Chicago indoor designer, layout attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Chicago interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Chicago logo design job was undertaken for a leadership specialist that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned goods to other sports enthusiasts. I tailored their West Chicago business logo dsign utilizing an image which seizes the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an West Chicago regional farm it was really created for an investments broker, and this logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projected confidence, financial success, and prosperity.
Logo made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.