Acute Care 360 ImageCo, West Elsdon, Illinois, IL,

ImageCo, West Elsdon, Illinois, IL,

Evolv Design logo designed by ImageCo, West Elsdon, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, West Elsdon, Illinois, IL,

West Elsdon, Illinois, IL,

ImageCo, West Elsdon, Illinois, IL,
ImageCo, West Elsdon, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, West Elsdon, Illinois, IL,

FSA OK logo designed by ImageCo, West Elsdon, Illinois, IL,

Emerald Heights logo designed by ImageCo, West Elsdon, Illinois, IL,

Club Sapphire logo designed by ImageCo, West Elsdon, Illinois, IL,

Downtown Dogs logo designed by ImageCo, West Elsdon, Illinois, IL,

School board logo designed by ImageCo, West Elsdon, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, West Elsdon, Illinois, IL,

Stoney Forensic logo designed by ImageCo, West Elsdon, Illinois, IL,

Smart kernels logo designed by ImageCo, West Elsdon, Illinois, IL,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they can’t reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio does not contain real world examples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

West Elsdon LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brand identities. We have done brand identity design work for mechanics, colleges, diamond miners, wedding singers, diners, retail stores, and just about every other kind of business concern you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electric sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first method insures that our logo designs are equally effective whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and always remembered irrespective of size or use.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design firms that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do ourselves. Irrespective of the type of project we take on, logo design, website design, trade show exhibition, or electrical sign, we do not, and never will contract out our customer’s work to contractors located outside the USA. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your project and imposes the conditions of how you and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new West Elsdon organization knows they need a logo, but few new business owners thoroughly comprehend the crucial role their business logo can make in their success, or precisely why one business logo performs better than another. A company logo has an instant and long term influence on the viability of a business, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help West Elsdon companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a look.
  2. Scalability: from label to retail signs a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a business logo needs to be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the process of denoting something to ensure that it could be recognized, its genesis originates from the brand burned onto animals. Today a brand symbolizes pretty much anything with an intention, regardless if it be earnings or politics, a brand is an innate aspect of defining the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s objective is to develop a mental image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody says the names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the beginning of many branding firms you’ll find that they are quite often re-branded advertising agencies. When a person states they are in advertising and marketing many people will likely have an idea about what they do. Yet when somebody says “I’m in branding”… it just sounds more impressive, probably it’s because many people do not recognize what it implies to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that influence view points. This largely consists of the name, the logo design, the product packaging, the different colors used yet can likewise consist of audio, lighting, texture, signs, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the public image of a firm, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, and also sales brochures. Some identity designers also develop web sites and also user interfaces. The crucial function of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting actions, outcomes and understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a West Elsdon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the town and wished to visualize a retro vibe without coming across as boring or low energy. I fulfilled the two tasks by creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and germs developed for West Elsdon clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the branch of healthcare which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping green frog made for a household enjoyable facility in West Elsdon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - created for West Elsdon traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t shoot places or things but rather convey emotional experiences by means of the photos they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Elsdon logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 West Elsdon logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest opinions on the merit of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo recognize how important a logo design is for their business so they are much more invested in the result. Every logo project has it’s allotment of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for West Elsdon book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most necessary part of a printed book due to the fact that it is often the initial thing a person views in the book shop. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a victory.

 West Elsdon logo design utilized for advertising and marketing as well as a tag design for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be much older cases. For this brand concept I strove to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in West Elsdon, layout include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a West Elsdon hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried a spirit of calmness and elegance for their new hair studio. I created a concept that did not go the obvious path of designing merely a stylized orchid but alternatively delivered a logo that implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to forecast to their clients.

Arabian steed logo design created for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the very most immediately recognizable equine lineages in the world.

Las Cafe, A West Elsdon restaurant logo style a tiny restaurant, layout includes a customized script font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a modified manuscript font style which hovers above a team of luxuriant lines and dots.

Logo layout for a software designer the design functions and also renowned West Elsdon component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance behind a logo is just as important as how it brands the company it represents.

Develop logo design created for a West Elsdoninterior developer, layout function a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Elsdon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in West Elsdon, the characters for letter V and also A in middle of the word advanced have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Elsdon logo design assignment was undertaken for a management guide that enables business leaders to develop into more effective at managing people, expectations, and productivity.

A West Elsdon business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand goods to other sports enthusiasts.

I created their West Elsdon business logo design with an image which grabs the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this West Elsdon company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an West Elsdon regional farm it was really developed for a products broker, and this company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projected self-confidence, effectiveness, and opulence.

 West Elsdon Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the very first try.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned West Elsdon sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Electrical sign design for West Elsdon restaurnat designed by West Elsdon Sign Shop
West Elsdon logo design and brand identity design for West Elsdon businesses
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,

Logo designed by ImageCo, West Elsdon, Illinois, IL,

Logo designed by ImageCo, West Elsdon, Illinois, IL,

Logo designed by ImageCo, West Elsdon, Illinois, IL,

Logo designed by ImageCo, West Elsdon, Illinois, IL,

Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,
Logo designed by ImageCo, West Elsdon, Illinois, IL,