West Englewood Logo Design

Virtually every new West Englewood venture understands that they are in need of a logo, yet few new business owners thoroughly understand the vital role their logo design can play in their financial success, or the reason that one business logo works better than another. A logo design has a critical and sustaining influence on the success of a business, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help West Englewood businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle produced for a West Englewood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an older part of town and wished to visualize a vintage tone without coming across as stodgy or low energy. I accomplished both tasks via creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for West Englewood clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, especially the field of healthcare that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo style with a jumping green frog created for a family members enjoyable facility in West Englewood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - developed for West Englewood travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Englewood logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 West Englewood logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get neutral judgements on the value of a design. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their business logo recognize how crucial a logo design is for their company so they are much more vested in the end result. Every logo design project possesses it’s allotment of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for West Englewood publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most crucial part of a published book since it is in most cases the very first thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a winner.

 West Englewood logo design used for marketing and also a tag layout for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this business logo design I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in West Englewood, layout consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair layout studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a sense of relaxation and elegance for their new hair salon. I came up with a concept which did not go the obvious path of making just a stylized orchid but instead designed a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the wrong route and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they wanted to project to their customers.

Arabian horse logo layout developed for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design customized to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, style consists of a customized manuscript font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design consists of a changed script font which floats above a team of ornate lines and dots.

Logo layout for a software developer the layout functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the company it stands for.

Progress logo style developed for a West Englewood indoor designer, style feature a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Englewood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Englewood logo design project was done for a management consultant that helps business professionals to become more successful at supervising people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell their used equipment to other sports enthusiasts. I designed their West Englewood logo design dsign along with an image which captures the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an West Englewood area farm it was really developed for a commodities broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop an identity that projected confidence, success, and affluence.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.