West Garfield Park Logo Design

Virtually every new West Garfield Park company understands that they are in need of a logo, yet few new business owners thoroughly comprehend the pivotal role their company logo will make in their financial success, or the reason that one logo design works better than another. A logo design has a critical and lasting impact on the growth of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help West Garfield Park businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike produced for a West Garfield Park coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old part of the community and really wanted to cast a nostalgic vibe without appearing as stodgy or low energy. I fulfilled both jobs by means of designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs created for West Garfield Park medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, especially the branch of healthcare that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more meaningful.

logo style with a jumping eco-friendly frog developed for a household fun facility in West Garfield Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for West Garfield Park travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but instead communicate emotional experiences through the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Garfield Park logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 West Garfield Park logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with individuals that they don’t even know so as to get objective viewpoints on the value of a design. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo comprehend how essential a logo is for their business so they are way more invested in the outcome. Every logo project possesses it’s allotment of hurdles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for West Garfield Park book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most essential part of a printed book given that it is often the first thing a person sees in the bookstore. Concerning a publisher, it’s the optimal opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was definitely a success.

 West Garfield Park logo style used for advertising and a tag style for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in West Garfield Park, layout consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a feeling of contentment and class for their new hair salon. I created a design that did not go the obvious route of creating merely a stylized orchid but instead delivered a business logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to project to their clients.

Arabian steed logo design produced for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design styled to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the entire world.

Las Cafe logo style a small restaurant, style includes a customized manuscript font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a customized manuscript font which hovers over a team of ornate lines and also dots.

Logo design for a software application designer the design attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the substance behind a logo design is equally as important as how it brands the company it stands for.

Evolve logo design produced for a West Garfield Park indoor developer, layout feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Garfield Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Garfield Park logo design assignment was undertaken for a leadership expert that helps business leaders to become more efficient at supervising people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used goods to other sports enthusiasts. I designed their West Garfield Park business logo dsign using an image that grabs the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an West Garfield Park regional farm it was in reality designed for a products broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projected self-confidence, success, and luxury.
Logo developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.