West Ridge Logo Design

Virtually every new West Ridge business realizes that they need a logo, but few new business owners thoroughly are aware of the essential role their company logo will take in their financial success, or exactly why one logo works more effectively than another. A logo has an immediate and lasting effect on the financial success of a company, pick the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help West Ridge businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a West Ridge coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old part of town and hoped to project a nostalgic tone without coming across as stodgy or low energy. I accomplished both of these jobs via designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs created for West Ridge medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog created for a family fun center in West Ridge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - made for West Ridge travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Ridge logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 West Ridge logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with other people that they don’t actually know so as to get neutral assessments on the value of a concept. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that tend to hire a professional to design their business logo realize how vital a logo design is for their organization so they are much more vested in the final result. Every logo design job has it’s portion of difficulties, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for West Ridge book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is often the primary thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was certainly a victory.

 West Ridge logo design made use of for marketing as well as a tag style for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be much older cases. For this business logo concept I sought to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in West Ridge, style consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be comprehended.

Logo layout created for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated an atmosphere of contentment and class for their new hair salon. I created a concept which did not go the obvious course of creating just a stylized orchid but instead delivered a business logo which implied a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is generally the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to project to their customers.

Arabian steed logo style created for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the entire world.

Las Cafe logo layout a little restaurant, layout contains a customized script font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout contains a customized manuscript font style which floats over a team of elaborate lines and also dots.

Logo layout for a software developer the style features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the meaning supporting a company logo is just as important as how it serves the organization it stands for.

Evolve logo style produced for a West Ridge indoor designer, style function a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Ridge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Ridge logo design assignment was done for a leadership coach that helps business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their secondhand goods to other sports enthusiasts. I created their West Ridge business logo dsign using a graphic that garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an West Ridge area farm it was in reality developed for an investments broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projects trust, financial success, and prosperity.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.