Acute Care 360 ImageCo, West Ridge, Illinois, IL,

ImageCo, West Ridge, Illinois, IL,

Evolv Design logo designed by ImageCo, West Ridge, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, West Ridge, Illinois, IL,

West Ridge, Illinois, IL,

ImageCo, West Ridge, Illinois, IL,
ImageCo, West Ridge, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, West Ridge, Illinois, IL,

FSA OK logo designed by ImageCo, West Ridge, Illinois, IL,

Emerald Heights logo designed by ImageCo, West Ridge, Illinois, IL,

Club Sapphire logo designed by ImageCo, West Ridge, Illinois, IL,

Downtown Dogs logo designed by ImageCo, West Ridge, Illinois, IL,

School board logo designed by ImageCo, West Ridge, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, West Ridge, Illinois, IL,

Stoney Forensic logo designed by ImageCo, West Ridge, Illinois, IL,

Smart kernels logo designed by ImageCo, West Ridge, Illinois, IL,

TIPS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they can not reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be evaluated by the quality of their design work, if the work in their portfolio does not feature actual samples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to reflect your unique vision for your organization. If a designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they will get paid.

West Ridge LOGO DESIGN​

For over two decades ImageCo has been helping business owners develop notable brand identities. We’ve undertaken brand design work for mechanics, schools, diamond miners, wedding singers, restaurants, retail stores, and just about every other kind of business concern you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electric sign. Because of our sign first technique our brand identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first method guarantees that our logos are equally effective whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and always remembered regardless of size or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design firms that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do in-house. Regardless of the type of design project we take on, business logo, website, trade show display, or commercial sign, we do not, and never will contract out our client’s projects to contractors located outside the USA. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and dictates the conditions of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new West Ridge business knows they require a logo, yet few start-ups entirely recognize the pivotal role their business logo will play in their financial success, or precisely why one business logo functions more effectively than another. A logo has an immediate and long-term impact on the growth of a company, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help West Ridge businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to retail signs a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design should be enduring and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the process of denoting something to ensure that it could be identified, its origin originates from the brand burned onto livestock. Today a brand signifies virtually anything with an objective, regardless if it be profit or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s goal is to create an image that the audience will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the origin of most branding firms you’ll find that they are quite often rebranded marketing agencies. When someone says they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. Yet when a person claims “I am in branding”… it simply sounds much more impressive, possibly it’s since most individuals do not recognize what it implies to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual components of a product or company that affect view points. This primarily consists of the name, the logo, the packaging, the colors utilized however can additionally include sound, lighting, texture, signs, actually anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design which helps form the perception of a company, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, as well as sales brochures. Some visual designers also design sites and user interfaces. The important role of a brand identity designer is to create the visual cues and an emotional tone with the goal of affecting activities, results and also perceptions.

Featured logos & signs

Retro logo style of a bike produced for a West Ridge coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old section of the area and hoped to cast an old-fashioned feel without appearing as boring or low energy. I accomplished each of the jobs via creating a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and germs created for West Ridge clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog developed for a family members fun facility in West Ridge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and a tree - designed for West Ridge travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys through the pictures they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Ridge logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 West Ridge logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get unbiased viewpoints on the benefit of a design concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that tend to hire an expert to create their logo recognize how crucial a logo is for their business so they are much more invested in the final result. Every logo design project has it’s portion of obstacles, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for West Ridge publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most necessary part of a printed book due to the fact that it is often the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was surely a victory.

 West Ridge logo design made use of for marketing as well as a label design for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be antique cases. For this logo design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in West Ridge, style consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout produced for a West Ridge hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a sense of simplicity and elegance for their new hair studio. I created a design that didn’t go the obvious direction of designing just a stylized orchid but alternatively created a company logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo layout produced for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head form and high tail carriage, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe, A West Ridge Coffee shop logo layout a little dining establishment, design includes a modified script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a changed script font which floats over a team of elaborate lines and dots.

Logo design for a software programmer the layout functions and famous West Ridge aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it serves the enterprise it stands for.

Progress logo layout created for a West Ridgeindoor designer, style attribute a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Ridge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in West Ridge, the personalities for letter V and also A in middle of words progressed have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Ridge logo design project was completed for a management expert that enables business professionals to develop into more efficient at managing people, expectations, and profitability.

A West Ridge business logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used equipment to other sports enthusiasts.

I created their West Ridge business logo design utilizing an illustration that seizes the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this West Ridge company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an West Ridge area farm it was really developed for a products broker, and this business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects self-assurance, success, and opulence.

 West Ridge Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st go.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known West Ridge sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to develop a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Electrical sign design for West Ridge restaurnat designed by West Ridge Sign Shop
West Ridge logo design and brand identity design for West Ridge companies
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,

Logo designed by ImageCo, West Ridge, Illinois, IL,

Logo designed by ImageCo, West Ridge, Illinois, IL,

Logo designed by ImageCo, West Ridge, Illinois, IL,

Logo designed by ImageCo, West Ridge, Illinois, IL,

Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,
Logo designed by ImageCo, West Ridge, Illinois, IL,