Acute Care 360 ImageCo, West Town, Illinois, IL,

ImageCo, West Town, Illinois, IL,

Evolv Design logo designed by ImageCo, West Town, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, West Town, Illinois, IL,

West Town, Illinois, IL,

ImageCo, West Town, Illinois, IL,
ImageCo, West Town, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, West Town, Illinois, IL,

FSA OK logo designed by ImageCo, West Town, Illinois, IL,

Emerald Heights logo designed by ImageCo, West Town, Illinois, IL,

Club Sapphire logo designed by ImageCo, West Town, Illinois, IL,

Downtown Dogs logo designed by ImageCo, West Town, Illinois, IL,

School board logo designed by ImageCo, West Town, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, West Town, Illinois, IL,

Stoney Forensic logo designed by ImageCo, West Town, Illinois, IL,

Smart kernels logo designed by ImageCo, West Town, Illinois, IL,

STRATEGIES ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they simply cannot refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be determined by the quality of their design work, if the work in their design portfolio doesn’t feature real world samples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to reflect your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

West Town LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners establish notable brand identities. We have undertaken logo design work for mechanics, schools, diamond miners, party planners, coffee roasters, retail stores, and practically every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electrical sign. As a result of our sign first strategy our designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method guarantees that our logo designs are just as effective whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and remembered no matter of size or function.

American Made ★ Design

The thing which really sets ImageCo apart from other design agencies that you might possibly have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to perform, we do in-house. Regardless of the type of project we undertake, logo design, web site, trade show exhibition, or commercial sign, we do not, and never will job-out our customer’s work to organizations located outside the US. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and dictates the conditions of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new West Town organization understands that they require a logo, however few new business owners entirely grasp the pivotal role their logo design can play in their becoming successful, or precisely why one logo works better than another. A company logo has an instant and lasting effect on the viability of a business, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help West Town businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t need deliberation, they can be understood in just a glance.
  2. Scalability: from label to posters a scalable logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a company logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark and the act of denoting something so that it could be recognized, its foundation comes from the mark burned onto animals. Nowadays a brand signifies basically anything with an intention, regardless of whether it be revenue or political parties, a brand is an innate aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the very same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s goal is to create a mental image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person says the brand names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of a lot of branding firms you’ll find that they are quite often rebranded marketing companies. When a person states they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps shape the image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral material such as cards, stationery, as well as pamphlets. Some visual designers also design websites as well as user interfaces. The vital duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing activities, outcomes and also perceptions.

select logos & signs

Retro logo design of a bicycle developed for a West Town coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old section of the area and wanted to visualize a retro feel without coming across as monotonous or low energy. I fulfilled each of the tasks by means of developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs created for West Town clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, mainly the field of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog created for a family enjoyable facility in West Town.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for West Town traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but instead communicate emotional experiences through the pictures they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Town logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 West Town logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get objective assessments on the value of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo design recognize how crucial a logo is for their organization so they are way more vested in the result. Every logo design job has it’s share of obstacles, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for West Town book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most essential part of a published book because it is in most cases the initial thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity they will ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was surely a winner.

 West Town logo design used for advertising and also a label layout for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be antique cases. For this business logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in West Town, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.

Logo layout produced for a West Town hair design workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related an atmosphere of serenity and connection for their new hair salon. I came up with a design that did not go the obvious course of crafting just a stylized orchid but rather created a logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to project to their patrons.

Arabian horse logo design produced for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo design fashioned to manifest the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe, A West Town restaurant logo layout a small dining establishment, design includes a changed script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a modified script typeface which floats over a group of luxuriant lines and dots.

Logo style for a software designer the layout attributes as well as renowned West Town component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the substance supporting a logo design is equally as important as how it serves the company it represents.

Evolve logo design produced for a West Townindoor developer, style feature a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Town interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in West Town, the personalities for letter V and also A in center of the word advanced have been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Town logo design project was performed for a leadership guide that helps business leaders to develop into more successful at managing people, expectations, and productivity.

A West Town business logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned goods to other sports enthusiasts.

I created their West Town logo design with a graphic which pulls in the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this West Town company logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an West Town regional farm it was in reality designed for a products broker, and this particular logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projects self-confidence, financial success, and wealth.

 West Town Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for externally encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known West Town sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to develop a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Electrical sign design for West Town restaurnat designed by West Town Sign Company
West Town logo design and brand identity design for West Town commercial businesses
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,

Logo designed by ImageCo, West Town, Illinois, IL,

Logo designed by ImageCo, West Town, Illinois, IL,

Logo designed by ImageCo, West Town, Illinois, IL,

Logo designed by ImageCo, West Town, Illinois, IL,

Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,
Logo designed by ImageCo, West Town, Illinois, IL,