West Town Logo Design

Virtually every new West Town venture realizes that they need a logo, but few entrepreneurs fully grasp the key role their logo design can play in their success, or precisely why one logo performs better than another. A company logo has a critical and long term impact on the financial success of a company, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help West Town companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle developed for a West Town coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old section of the area and hoped to project an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved the two jobs by means of developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and also germs made for West Town clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, mainly the field of medicine that works with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog designed for a family enjoyable facility in West Town.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - made for West Town travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Town logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 West Town logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo realize how essential a logo design is for their company so they are way more vested in the final result. Every logo project possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for West Town publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a published book given that it is usually the primary thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a winner.

 West Town logo style utilized for marketing and a tag design for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be antique cases. For this logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in West Town, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout developed for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related an atmosphere of peace and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of crafting simply a stylized orchid but alternatively created a company logo that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they wanted to transmit to their patrons.

Arabian horse logo design created for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo concept styled to illustrate the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Cafe logo style a little restaurant, layout contains a modified manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style includes a customized script font which hovers above a team of ornate lines and dots.

Logo style for a software programmer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it serves the organization it stands for.

Evolve logo layout created for a West Town interior designer, style feature a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Town interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Town logo design project was completed for a management expert that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned items to other sports enthusiasts. I designed their West Town business logo dsign along with a graphic which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an West Town area farm it was actually developed for an investments broker, and this creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected self-confidence, effectiveness, and affluence.
Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.