Acute Care 360 ImageCo, Westchester, Illinois, IL,

ImageCo, Westchester, Illinois, IL,

Evolv Design logo designed by ImageCo, Westchester, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Westchester, Illinois, IL,

Westchester, Illinois, IL,

ImageCo, Westchester, Illinois, IL,
ImageCo, Westchester, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Westchester, Illinois, IL,

FSA OK logo designed by ImageCo, Westchester, Illinois, IL,

Emerald Heights logo designed by ImageCo, Westchester, Illinois, IL,

Club Sapphire logo designed by ImageCo, Westchester, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Westchester, Illinois, IL,

School board logo designed by ImageCo, Westchester, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Westchester, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Westchester, Illinois, IL,

Smart kernels logo designed by ImageCo, Westchester, Illinois, IL,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they can’t reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio does not feature real world examples odds are they will not be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s goal is to echo your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Westchester LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish unforgettable brand identities. We’ve performed brand design work for builders, educational institutions, diamond miners, party planners, coffee roasters, retail stores, and just about every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electric sign. As a result of our sign first technique our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique insures that our logos are just as effective whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and always remembered irrespective of scale or application.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design agencies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we do in-house. Regardless of the kind of project we take on, business logo, web site, trade show display, or commercial sign, we do not, and never will job out our customer’s projects to 3rd parties based outside the United States. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and determines the terms of how my customers and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Westchester entrepreneur realizes that they require a logo, but few start ups entirely comprehend the crucial role their logo design can make in their financial success, or exactly why one logo functions better than another. A logo has a critical and long-term effect on the prosperity of a business, select the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Westchester companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not need consideration, they can be grasped in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark and also the process of marking something so that it can be distinguished, its foundation originates from the mark branded onto livestock. These days a brand symbolizes virtually anything with a motive, regardless if it be earnings or political parties, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s objective is to produce a mental image that the target market will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those brands. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the history of a lot of branding agencies you’ll discover that they are quite often rebranded marketing firms. When someone claims they are in marketing the majority of people will likely have a preconceived notion about what they do. But when somebody claims “I am in branding”… it simply seems much more attractive, maybe it’s because most people do not recognize what it implies to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that affect understandings. This primarily includes the name, the logo, the product packaging, the colors utilized yet can likewise include audio, lights, texture, signage, just about anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design which helps shape the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as cards, stationery, as well as pamphlets. Some identity designers also develop web sites and also software interfaces. The vital role of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing actions, outcomes as well as perceptions.

Featured signs/logos

Retro logo design of a bicycle created for a Westchester coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old part of the city and hoped to project a nostalgic atmosphere without coming across as monotonous or low energy. I accomplished both jobs via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs made for Westchester clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, especially the field of healthcare which works with the laboratory examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping green frog created for a family enjoyable center in Westchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - developed for Westchester traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead project emotional experiences through the pictures they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Westchester logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Westchester logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral opinions on the value of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how important a logo design is for their organization so they are way more vested in the final result. Every logo job has it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Westchester book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most essential part of a published book considering that it is ordinarily the first thing a person views in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was certainly a victory.

 Westchester logo style made use of for marketing and a label design for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be antique cases. For this custom logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Westchester, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs considering that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo style produced for a Westchester hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a sense of calmness and class for their new hair studio. I created a design that did not go the obvious course of making just a stylized orchid but rather designed a company logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they really wanted to project to their patrons.

Arabian equine logo style developed for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept customized to epitomize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the world.

Las Cafe, A Westchester Coffee shop logo style a little restaurant, style contains a changed manuscript typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design contains a changed manuscript typeface which floats over a team of luxuriant lines and dots.

Logo style for a software program programmer the style features as well as iconic Westchester aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the significance behind a company logo is just as important as how it brands the business it stands for.

Evolve logo layout produced for a Westchesterindoor designer, style attribute a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Westchester, the characters for letter V and A in center of the word progressed have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westchester logo design assignment was performed for a management coach that aids business leaders to become more efficient at overseeing people, expectations, and productivity.

A Westchester business logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned goods to other sports enthusiasts.

I designed their Westchester business logo design with a graphic which seizes the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Westchester company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an Westchester regional farm it was in reality developed for a products broker, and this trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects esteem, financial success, and wealth.

 Westchester Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular case, I nailed a bullseye with the first go.

Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known Westchester sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Electrical sign design for Westchester restaurnat designed by Westchester Sign Shop
Westchester logo design and brand identity design for Westchester retailers
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,

Logo designed by ImageCo, Westchester, Illinois, IL,

Logo designed by ImageCo, Westchester, Illinois, IL,

Logo designed by ImageCo, Westchester, Illinois, IL,

Logo designed by ImageCo, Westchester, Illinois, IL,

Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,
Logo designed by ImageCo, Westchester, Illinois, IL,