Westmont Logo Design

Each and every new Westmont business understands that they are in need of a logo, yet few entrepreneurs thoroughly realize the vital role their business logo will make in their success, or exactly why one logo design performs far better than another. A logo has a critical and long-term influence on the financial success of a business, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Westmont businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle produced for a Westmont coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old part of the city and wanted to cast a vintage atmosphere without appearing as stodgy or low energy. I fulfilled both jobs via designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs developed for Westmont clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and even more meaningful.

logo design with a jumping eco-friendly frog developed for a household enjoyable facility in Westmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - developed for Westmont travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Westmont logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Westmont logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with other people that they don’t actually know so as to get impartial opinions on the merit of a concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo comprehend how important a logo is for their organization so they are way more vested in the final result. Every logo design job has it’s allotment of hurdles, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Westmont publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most important part of a published book because it is often the first thing a person sees in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was certainly a victory.

 Westmont logo design made use of for marketing as well as a label layout for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this brand concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Westmont, layout include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo design developed for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a feeling of contentment and class for their new hair salon. I came up with a design which did not go the obvious path of creating simply a stylized orchid but rather designed a logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to project to their customers.

Arabian horse logo style created for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo design styled to manifest the unique physical traits of the Arabian type of equines. With an identifiable head shape and high tail carriage, the Arabian is one of the very most immediately recognizable horse types in the whole world.

Las Cafe logo design a small dining establishment, style contains a customized manuscript font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a modified manuscript font which floats above a team of elaborate lines as well as dots.

Logo layout for a software application developer the design features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the company it stands for.

Progress logo style produced for a Westmont indoor designer, style feature a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westmont logo design job was carried out for a leadership specialist that helps business professionals to become more successful at handling people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand equipment to other sports enthusiasts. I created their Westmont logo design dsign using an illustration which pulls in the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Westmont regional farm it was really designed for a products broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects confidence, financial success, and prosperity.
Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.