Wheeling Logo Design

Virtually every new Wheeling company realizes that they require a logo, however few entrepreneurs thoroughly recognize the crucial role their company logo can play in their financial success, or the reason that one business logo performs more effectively than another. A logo has an instant and long-term influence on the growth of a company, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Wheeling companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike developed for a Wheeling coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the city and wished to project a retro vibe without coming across as stodgy or low energy. I achieved the two jobs by creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for Wheeling medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, mainly the branch of medicine that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and more memorable.

logo layout with a jumping eco-friendly frog created for a family members enjoyable facility in Wheeling.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - made for Wheeling traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Wheeling logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Wheeling logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get impartial viewpoints on the value of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how important a logo is for their organization so they are much more vested in the outcome. Every logo design job has it’s allotment of obstacles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Wheeling book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most necessary part of a published book since it is in most cases the very first thing a person sees in the book store. With regard to a publishing company, it’s the opportunity that they will ever have to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was certainly a success.

 Wheeling logo layout utilized for marketing as well as a label style for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this custom logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Wheeling, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a feeling of contentment and elegance for their new hair salon. I created a design which did not go the obvious direction of crafting just a stylized orchid but instead created a company logo which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo layout developed for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design fashioned to display the unique physical traits of the Arabian kind of equines. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Coffee shop logo style a small restaurant, design includes a customized manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a modified script font style which hovers above a group of elaborate lines and dots.

Logo style for a software programmer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the business it stands for.

Develop logo style produced for a Wheeling indoor designer, style feature a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wheeling interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wheeling logo design job was done for a leadership specialist that aids business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand items to other sports enthusiasts. I tailored their Wheeling logo dsign using a graphic which captures the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Wheeling area farm it was actually developed for an investments broker, and this particular company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a image that projected self-assurance, success, and wealth.
Logo created for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.