Wilmette Logo Design

Virtually every new Wilmette company knows they are in need of a logo, however few entrepreneurs entirely grasp the crucial role their logo design can play in their becoming successful, or precisely why one business logo functions far better than another. A logo has an immediate and sustaining impact on the prosperity of a company, choose the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Wilmette businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Wilmette coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of the area and wished to project a nostalgic atmosphere without appearing as stodgy or low energy. I achieved each of the tasks by means of developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and also germs developed for Wilmette medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and outcomes of diseases, especially the field of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and more memorable.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable facility in Wilmette.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - created for Wilmette traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead project emotional journeys through the pictures they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wilmette logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Wilmette logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with other people that they don’t actually know so as to get objective viewpoints on the merit of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo understand how crucial a logo design is for their business so they are way more vested in the outcome. Every logo design project has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Wilmette publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most critical part of a published book since it is ordinarily the primary thing a person views in the book store. With regard to a publisher, it’s the absolute best opportunity they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was undoubtedly a winner.

 Wilmette logo design made use of for marketing and a tag design for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this brand concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Wilmette, layout include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design jobs considering that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo style created for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a spirit of peace and connection for their new hair salon. I created a concept that didn’t go the obvious path of making just a stylized orchid but rather delivered a business logo that implied a flower in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the wrong path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they really wanted to project to their patrons.

Arabian equine logo design produced for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept styled to symbolize the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a tiny dining establishment, layout consists of a changed manuscript font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a modified script typeface which hovers over a group of elaborate lines and also dots.

Logo layout for a software application developer the design functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the symbolism supporting a business logo is just as important as how it brands the business it stands for.

Progress logo style produced for a Wilmette indoor developer, style attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wilmette interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wilmette logo design assignment was performed for a management consultant that assists business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned products to other sports enthusiasts. I tailored their Wilmette logo dsign utilizing a graphic that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an Wilmette area farm it was really created for a products broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop an identity that projected self-assurance, financial success, and wealth.
Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.