Acute Care 360 ImageCo, Woodstock, Illinois, IL,

ImageCo, Woodstock, Illinois, IL,

Evolv Design logo designed by ImageCo, Woodstock, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Woodstock, Illinois, IL,

Woodstock, Illinois, IL,

ImageCo, Woodstock, Illinois, IL,
ImageCo, Woodstock, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Woodstock, Illinois, IL,

FSA OK logo designed by ImageCo, Woodstock, Illinois, IL,

Emerald Heights logo designed by ImageCo, Woodstock, Illinois, IL,

Club Sapphire logo designed by ImageCo, Woodstock, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Woodstock, Illinois, IL,

School board logo designed by ImageCo, Woodstock, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Woodstock, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Woodstock, Illinois, IL,

Smart kernels logo designed by ImageCo, Woodstock, Illinois, IL,

TIPS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can’t refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be determined by the quality of their design work, if the work in their portfolio does not contain actual samples odds are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Woodstock LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds develop memorable brands. We’ve performed brand identity design work for ranchers, colleges, heart surgeons, wedding singers, diners, retailers, and just about every other kind of business you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be used as an electric sign. Because of our sign first approach our designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and always remembered no matter of scale or purpose.

American Made ★ Design

Something which really sets ImageCo apart from many of the design firms that you may have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to perform, we perform ourselves. Irrespective of the type of project we undertake, brand identity design, website, trade show booth, or retail sign, we do not, and never will contract out our customer’s work to agencies located outside the US. When you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and imposes the terms of how we conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new Woodstock entrepreneur knows they probably need a logo, yet few start-ups fully understand the pivotal role their logo design will make in their success, or the reason that one logo functions far better than another. A logo design has a critical and sustaining impact on the growth of a company, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Woodstock businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in just a glance.
  2. Scalability: from label to posters a scalable business logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo needs to be ageless and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and also the act of denoting something to make sure that it could be distinguished, its origin comes from the brand burned onto livestock. Nowadays a brand indicates practically anything with a motive, regardless if it be earnings or government agencies, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s goal is to produce a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody says the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those products. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the history of a lot of branding companies you’ll find that they are quite often rebranded advertising and marketing companies. When someone says they are in advertising most individuals will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design which helps shape the image of a business, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and brochures. Some identity designers also develop web sites as well as software interfaces. The crucial duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing actions, outcomes as well as assumptions.

Featured logos & signs

Retro logo layout of a bike produced for a Woodstock coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older section of town and wanted to project a nostalgic feel without appearing as boring or low energy. I fulfilled both of these tasks via creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also bacteria developed for Woodstock clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable center in Woodstock.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - made for Woodstock traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Woodstock logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Woodstock logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unbiased assessments on the merit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their business logo realize how vital a logo design is for their organization so they are much more invested in the outcome. Every logo project has it’s portion of challenges, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Woodstock book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most essential part of a published book given that it is usually the first thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases one of the items people often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was undoubtedly a winner.

 Woodstock logo layout made use of for advertising and a label design for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which appeared to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Woodstock, style include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects considering that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo layout created for a Woodstock hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a sense of ease and connection for their new hair studio. I came up with a design that did not go the obvious course of making just a stylized orchid but instead crafted a logo that implied an orchid in the formation of a swirl blended in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they really wanted to transmit to their clients.

Arabian horse logo design produced for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept fashioned to exemplify the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail posture, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Cafe, A Woodstock restaurant logo style a tiny dining establishment, design consists of a customized manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design includes a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Logo style for a software program designer the style functions and also legendary Woodstock component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the business it represents.

Develop logo style produced for a Woodstockinterior developer, style feature a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Woodstock interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Woodstock, the characters for letter V as well as A in center of the word advanced have actually been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Woodstock logo design project was completed for a management expert that assists business leaders to become more successful at managing people, expectations, and productivity.

A Woodstock business logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned goods to other sports enthusiasts.

I created their Woodstock business logo design with a graphic that pulls in the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Woodstock company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Woodstock area farm it was in reality devised for a commodities broker, and this particular logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projected confidence, success, and wealth.

 Woodstock Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for externally dealing with arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first shot.

Logo design created for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous Woodstock sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Electrical sign design for Woodstock restaurnat designed by Woodstock Sign Company
Woodstock logo design and brand identity design for Woodstock businesses
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,

Logo designed by ImageCo, Woodstock, Illinois, IL,

Logo designed by ImageCo, Woodstock, Illinois, IL,

Logo designed by ImageCo, Woodstock, Illinois, IL,

Logo designed by ImageCo, Woodstock, Illinois, IL,

Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,
Logo designed by ImageCo, Woodstock, Illinois, IL,