Woodstock Logo Design

Each and every new Woodstock business realizes that they require a logo, yet few entrepreneurs fully grasp the crucial role their company logo can perform in their becoming successful, or the reason that one logo design performs far better than another. A business logo has an instant and lasting effect on the success of a business, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Woodstock companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a Woodstock coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older part of town and wished to visualize a retro atmosphere without appearing as stodgy or low energy. I achieved the two jobs by means of designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria designed for Woodstock clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog developed for a family fun center in Woodstock.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Woodstock travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Woodstock logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Woodstock logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with other people that they don’t actually know so as to get neutral viewpoints on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how essential a logo design is for their organization so they are way more invested in the outcome. Every logo design job has it’s portion of difficulties, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Woodstock book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most critical part of a published book because it is in most cases the very first thing a person views in the book shop. With regard to a publisher, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was surely a success.

 Woodstock logo design utilized for advertising and a tag layout for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this brand design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Woodstock, layout consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs because it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout created for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated an atmosphere of relaxation and elegance for their new hair salon. I created a design that did not go the obvious course of creating simply a stylized orchid but alternatively delivered a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design created for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having an identifiable head form and high tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo design a small dining establishment, layout contains a customized script font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a customized script typeface which hovers over a group of luxuriant lines and also dots.

Logo layout for a software programmer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the meaning supporting a company logo is equally as important as how it serves the organization it represents.

Progress logo style produced for a Woodstock indoor developer, design feature a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Woodstock interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Woodstock logo design assignment was undertaken for a management specialist that aids business leaders to develop into more effective at handling people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand items to other sports enthusiasts. I tailored their Woodstock logo design dsign along with an illustration that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Woodstock area farm it was really developed for an investments broker, and this company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a image that projected self-assurance, success, and luxury.
Logo design made for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to develop a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.