Zion Logo Design

Virtually every new Zion company realizes that they are in need of a logo, yet few entrepreneurs fully are aware of the key role their logo will play in their financial success, or exactly why one business logo functions better than another. A logo design has a critical and long-term effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Zion companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Zion coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an older section of the community and really wanted to visualize a retro atmosphere without appearing as boring or low energy. I fulfilled the two jobs by creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria designed for Zion medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and outcomes of diseases, mainly the field of healthcare which works with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog created for a family members fun center in Zion.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - made for Zion travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but instead project emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Zion logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Zion logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest opinions on the merit of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo design comprehend how essential a logo design is for their organization so they are much more invested in the result. Every logo design project has it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Zion book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most critical part of a printed book since it is often the very first thing a person views in the book store. With respect to a publisher, it’s the most ideal opportunity they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences 1 of the things people tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a success.

 Zion logo layout utilized for marketing and a label design for Vintage Case features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Zion, design include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a spirit of contentment and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of designing simply a stylized orchid but alternatively delivered a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo layout developed for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo design fashioned to embody the unique physical traits of the Arabian type of horses. With an unique head shape and high tail posture, the Arabian is one of the most easily identifiable horse lineages in the world.

Las Cafe logo style a tiny dining establishment, style consists of a changed script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout contains a modified manuscript typeface which floats over a team of luxuriant lines as well as dots.

Logo layout for a software designer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it brands the business it represents.

Evolve logo design produced for a Zion interior developer, design function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Zion interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Zion logo design assignment was completed for a management expert that helps business leaders to become more efficient at handling people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned items to other sports enthusiasts. I designed their Zion logo design dsign utilizing a graphic which garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Zion regional farm it was actually created for a products broker, and this company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projects confidence, financial success, and affluence.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.