Indiana Logo Design

Every new Indiana business realizes that they require a logo, yet few entrepreneurs fully recognize the vital role their company logo can take in their becoming successful, or precisely why one logo design functions more effectively than another. A logo design has an immediate and long term influence on the growth of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Indiana companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffee bar were actually opening in an older section of town and hoped to project a retro atmosphere without appearing as stodgy or low energy. I accomplished both jobs via creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for Indiana clinical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that researches the triggers and outcomes of diseases, especially the field of healthcare which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and more memorable.

logo design with a jumping green frog created for a household fun facility in Indiana.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Indiana traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but rather communicate emotional experiences through the pictures they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Indiana logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Indiana logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design Project

The lion’s share of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get honest judgements on the benefit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their business logo recognize how important a logo design is for their organization so they are way more invested in the outcome. Every logo design project possesses it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Indiana book author

Red Panda Publishers | Logo Design Project

The book spine is a thin parcel of real estate to work with, nevertheless it is the most crucial part of a printed book because it is often the initial thing a person sees in the book store. Regarding a publishing company, it’s the opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that buy actual books. This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design Project

Airlines come and go yet it looks like that in many cases one of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to confering a feeling of air travel and it was undoubtedly a winner.

 Indiana logo style used for advertising and marketing as well as a tag design for Vintage Instance includes an old font style.

Vintage Case | Logo Design Project

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Indiana, design consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design Project

Dental business logos can easily be one of the most difficult logo design jobs considering that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry. I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on. Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.
William McNally logo designed for a family members not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate. The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.
Logo style developed for a hair style studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a feeling of tranquility and class for their new hair studio. I created a concept which did not go the obvious route of designing merely a stylized orchid but alternatively designed a business logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they really wanted to forecast to their customers.
Arabian equine logo style created for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo designed a distinct organization logo design styled to display the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the world.
Las Coffee shop logo design a little dining establishment, style includes a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a small restaurant, design contains a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Logo layout for a software application developer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the substance behind a company logo is just as important as how it brands the enterprise it stands for.

Progress logo layout developed for a Indiana indoor designer, design feature a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Indiana logo design project was undertaken for a management expert that enables business leaders to become more efficient at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned items to other sports enthusiasts.

I tailored their Indiana logo design utilizing an image that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design

The MQ farms custom logo design wasn’t actually developed for an Indiana area farm it was really created for an investments broker, and this particular logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create an identity that projects self-confidence, success, and prosperity.

 Indiana Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for ostensibly dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this case, I hit a bullseye with the first shot.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.