Anderson, Indiana Logo Design

Virtually every new Anderson business knows they require a logo, but few entrepreneurs entirely grasp the vital role their business logo can play in their becoming successful, or precisely why one business logo performs far better than another. A company logo has an immediate and long-term effect on the success of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Anderson, Indiana businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a look.
  2. Scalability: from labels to posters a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bicycle created for a Anderson, Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the area and wanted to cast a retro atmosphere without appearing as boring or low energy. I achieved both of these tasks by means of creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide as well as germs designed for Anderson, Indiana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, especially the field of healthcare that works with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more unforgettable.

logo design with a leaping environment-friendly frog designed for a family members enjoyable facility in Anderson, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - designed for Anderson, Indiana travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys by means of the images they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Anderson logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Anderson logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get unbiased opinions on the merit of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo design comprehend how crucial a logo design is for their organization so they are much more invested in the final result. Every logo job has it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Anderson, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most crucial part of a printed book because it is usually the initial thing a person sees in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Anderson logo design utilized for marketing and a label style for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Anderson, Indiana, style include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style created for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related an atmosphere of peace and elegance for their new hair salon. I created a concept which didn’t go the obvious direction of making simply a stylized orchid but instead created a company logo that implied an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but alternately put the emphasis on the perception that they really wanted to transmit to their customers.

Arabian equine logo design developed for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept customized to exemplify the unique physical traits of the Arabian breed of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Coffee shop logo design a tiny restaurant, style consists of a changed manuscript typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout includes a customized manuscript typeface which floats over a team of luxuriant lines and dots.

Logo style for a software programmer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it brands the enterprise it represents.

Progress logo layout developed for a Anderson, Indiana interior developer, design attribute a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Anderson, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Anderson, Indiana logo design assignment was done for a management consultant that aids business leaders to become more effective at overseeing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts. I created their Anderson logo design dsign with a graphic that grabs the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Anderson, Indiana area farm it was really devised for a products broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projected esteem, financial success, and luxury.

 Anderson Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for outwardly facing arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the first shot.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.