Acute Care 360 ImageCo, Carmel, Indiana, IN,

ImageCo, Carmel, Indiana, IN,

Evolv Design logo designed by ImageCo, Carmel, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Carmel, Indiana, IN,

Carmel, Indiana, IN,

ImageCo, Carmel, Indiana, IN,
ImageCo, Carmel, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Carmel, Indiana, IN,

FSA OK logo designed by ImageCo, Carmel, Indiana, IN,

Emerald Heights logo designed by ImageCo, Carmel, Indiana, IN,

Club Sapphire logo designed by ImageCo, Carmel, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Carmel, Indiana, IN,

School board logo designed by ImageCo, Carmel, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Carmel, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Carmel, Indiana, IN,

Smart kernels logo designed by ImageCo, Carmel, Indiana, IN,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can not reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design agency can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature real life samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your business. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

Carmel LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners cultivate notable brands. We’ve performed logo design work for farmers, colleges, diamond miners, party planners, bistros, retail stores, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be employed as an electrical sign. Because of our sign first approach our identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first approach ensures that our logo designs are just as reliable whether they are used in television commercials or website applications, they are consistently recognizable, understood, and always remembered regardless of size or function.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design companies that you may have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we do ourselves. No matter the type of project we take on, business logo, website design, trade show display, or electrical sign, we do not, and never will job-out our customer’s work to organizations based outside the US. When you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and imposes the conditions of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Every new Carmel business knows they require a logo, but few start ups entirely comprehend the vital role their logo design can perform in their becoming successful, or why one logo design functions better than another. A company logo has an immediate and sustaining impact on the growth of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Carmel companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from label to billboards a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a business logo needs to be enduring and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark and the process of marking something to ensure that it could be distinguished, its foundation originates from the mark branded onto livestock. These days a brand signifies practically anything with a motive, whether it be profit or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s objective is to create an image that the target market will relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person states the brand names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of a lot of branding firms you’ll find that they are frequently rebranded advertising and marketing companies. When a person claims they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the perception of a business, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, and collateral products such as business cards, stationery, and sales brochures. Some visual designers also build web sites and also software interfaces. The vital duty of a brand identity designer is to create the visual cues and also an emotional tone with the goal of affecting activities, end results and assumptions.

Featured logos & signs

Retro logo layout of a bike produced for a Carmel coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an old section of the area and really wanted to visualize an old-fashioned feel without coming across as stodgy or low energy. I achieved both tasks by designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and bacteria made for Carmel medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, especially the branch of healthcare which works with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and more meaningful.

logo layout with a jumping eco-friendly frog developed for a household enjoyable facility in Carmel.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - made for Carmel travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead reveal emotional journeys by means of the photos they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Carmel logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Carmel logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with people that they don’t even know so as to get objective opinions on the merit of a design. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their logo understand how vital a logo design is for their company so they are much more vested in the result. Every logo project possesses it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Carmel publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most necessary part of a printed book considering that it is often the initial thing a person views in the book store. For a publisher, it’s the most ideal opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Carmel logo style made use of for marketing and also a tag style for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be much older cases. For this logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Carmel, style consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects due to the fact that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo design created for a Carmel hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a feeling of peace and class for their new hair salon. I came up with a design that didn’t go the obvious path of making simply a stylized orchid but alternatively delivered a company logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to forecast to their patrons.

Arabian steed logo layout produced for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo concept customized to manifest the unique physical traits of the Arabian breed of equines. By having a different head form and high tail posture, the Arabian is one of the most immediately identifiable equine types in the entire world.

Las Cafe, A Carmel restaurant logo design a tiny restaurant, design includes a modified script font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design contains a changed manuscript font which floats over a team of ornate lines and dots.

Logo layout for a software programmer the layout functions as well as famous Carmel component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the significance supporting a company logo is equally as important as how it brands the enterprise it represents.

Advance logo layout developed for a Carmelindoor designer, style feature a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carmel interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Carmel, the personalities for letter V and also A in center of words advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Carmel logo design project was undertaken for a management consultant that assists business professionals to become more successful at overseeing people, expectations, and profitability.

A Carmel business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned products to other sports enthusiasts.

I created their Carmel logo design design utilizing an image that grabs the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Carmel company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Carmel area farm it was actually designed for a commodities broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a image that projects assurance, financial success, and affluence.

 Carmel Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally dealing with arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this case, I nailed a bullseye with the very first go.

Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned Carmel sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to develop a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Electrical sign design for Carmel restaurnat designed by Carmel Sign Shop
Carmel logo design and brand identity design for Carmel retailers
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,

Logo designed by ImageCo, Carmel, Indiana, IN,

Logo designed by ImageCo, Carmel, Indiana, IN,

Logo designed by ImageCo, Carmel, Indiana, IN,

Logo designed by ImageCo, Carmel, Indiana, IN,

Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,
Logo designed by ImageCo, Carmel, Indiana, IN,