Carmel, Indiana Logo Design

Each and every new Carmel organization realizes that they need a logo, however few new business owners entirely understand the crucial role their business logo will perform in their financial success, or precisely why one business logo works more effectively than another. A company logo has an instant and long-term influence on the success of a business, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Carmel, Indiana companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Carmel, Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older part of town and wished to visualize an old-fashioned vibe without coming across as monotonous or low energy. I fulfilled each of the jobs by creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria made for Carmel, Indiana medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the field of medicine which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a household fun facility in Carmel, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Carmel, Indiana travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but rather communicate emotional journeys through the images they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Carmel logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Carmel logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get neutral opinions on the merit of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design realize how vital a logo design is for their business so they are much more invested in the end result. Every logo job possesses it’s portion of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Carmel, Indiana book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most crucial part of a printed book considering that it is usually the initial thing a person sees in the book shop. Regarding a publisher, it’s the best opportunity they will likely ever have to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a winner.

 Carmel logo design made use of for marketing and a tag design for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Carmel, Indiana, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a sense of relaxation and connection for their new hair salon. I came up with a design which did not go the obvious route of designing just a stylized orchid but instead designed a business logo which implied an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they really wanted to transmit to their customers.

Arabian equine logo design developed for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept tailored to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the entire world.

Las Cafe logo layout a little dining establishment, design includes a modified script typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a changed manuscript typeface which floats above a group of elaborate lines and dots.

Logo design for a software program developer the layout features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the company it represents.

Progress logo design developed for a Carmel, Indiana interior developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carmel, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Carmel, Indiana logo design assignment was done for a management expert that assists business professionals to become more effective at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned products to other sports enthusiasts. I tailored their Carmel logo design dsign with an image that garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Carmel, Indiana regional farm it was in reality created for an investments broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projected self-assurance, financial success, and luxury.

 Carmel Logo design for a nonprofit, Transforming Point Solutions - the logo design function for externally encountering arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.