Columbus Logo Design

Every new Columbus company realizes that they require a logo, yet few entrepreneurs entirely are aware of the vital role their logo can make in their becoming successful, or the reason that one business logo works far better than another. A logo has a critical and long-term effect on the growth of a company, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Columbus companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Columbus coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an older part of the area and wanted to cast a vintage atmosphere without coming across as uninteresting or low energy. I fulfilled both jobs via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also germs created for Columbus medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the field of healthcare that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more meaningful.

logo design with a leaping environment-friendly frog created for a family members enjoyable center in Columbus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and also a tree - developed for Columbus traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but rather project emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Columbus logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Columbus logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with folks that they don’t even know so as to get objective assessments on the worthiness of a concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo design recognize how essential a logo is for their business so they are way more vested in the end result. Every logo job has it’s share of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Columbus publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most important part of a printed book because it is often the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases 1 of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was surely a success.

 Columbus logo design used for marketing and a label layout for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be older cases. For this logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Columbus, layout consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo projects because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a sense of contentment and connection for their new hair salon. I created a concept that did not go the obvious direction of designing merely a stylized orchid but alternatively designed a logo that implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they wanted to forecast to their clients.

Arabian horse logo layout created for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design tailored to manifest the unique physical traits of the Arabian breed of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Cafe logo style a small restaurant, style contains a changed manuscript typeface which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout contains a changed manuscript typeface which floats above a group of luxuriant lines and also dots.

Logo design for a software programmer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the significance supporting a logo is just as important as how it serves the business it represents.

Advance logo design developed for a Columbus interior developer, style attribute a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbus logo design project was done for a management coach that enables business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand items to other sports enthusiasts. I tailored their Columbus logo dsign using an image that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Columbus regional farm it was really designed for an investments broker, and this particular trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a graphic that projects trust, financial success, and opulence.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.