Acute Care 360 ImageCo, Dyer, Indiana, IN,

ImageCo, Dyer, Indiana, IN,

Evolv Design logo designed by ImageCo, Dyer, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Dyer, Indiana, IN,

Dyer, Indiana, IN,

ImageCo, Dyer, Indiana, IN,
ImageCo, Dyer, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Dyer, Indiana, IN,

FSA OK logo designed by ImageCo, Dyer, Indiana, IN,

Emerald Heights logo designed by ImageCo, Dyer, Indiana, IN,

Club Sapphire logo designed by ImageCo, Dyer, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Dyer, Indiana, IN,

School board logo designed by ImageCo, Dyer, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Dyer, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Dyer, Indiana, IN,

Smart kernels logo designed by ImageCo, Dyer, Indiana, IN,

STRATEGIES ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined by the quality of their portfolio, if the work in their design portfolio does not feature real world samples odds are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to echo your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Dyer LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds establish memorable brands. We’ve performed branding work for farmers, schools, diamond miners, party planners, diners, retail stores, and just about every other kind of business you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electric sign. As a result of our sign first technique our identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first method ensures that our logo designs are equally reliable whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered irrespective of scale or function.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do in-house. No matter the type of design project we take on, logo design, website, trade show exhibition, or commercial sign, we do not, and never will job-out our client’s work to companies based outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and determines the terms of how my customers and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Virtually every new Dyer entrepreneur understands that they need a logo, however few start ups fully realize the vital role their logo design can make in their financial success, or why one business logo functions better than another. A company logo has a critical and long term impact on the financial success of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Dyer companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to store signs a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo design must be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the process of noting something to ensure that it can be distinguished, its origin originates from the brand branded onto livestock. Nowadays a brand indicates practically anything with an objective, regardless if it be profit or politics, a brand is an inherent aspect of defining the value of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to produce a mental image that the audience will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person states the names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the beginning of a lot of branding firms you’ll find that they are often re-branded marketing and advertising firms. When someone claims they are in marketing lots of people will likely have an idea about what they do. Yet when a person states “I’m in branding”… it simply seems more attractive, perhaps it’s because many people do not fully understand what it implies to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that affect perceptions. This primarily consists of the name, the logo design, the product packaging, the colors used yet can additionally consist of sound, lighting, texture, signs, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design that helps shape the public image of a company, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, and also pamphlets. Some visual designers also develop websites and user interfaces. The necessary duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of affecting activities, outcomes and also assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Dyer coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older part of the community and wanted to cast a retro feel without appearing as monotonous or low energy. I fulfilled both jobs by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as germs developed for Dyer medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, especially the branch of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog made for a household fun facility in Dyer.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - developed for Dyer travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the pictures they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dyer logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Dyer logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo realize how crucial a logo is for their business so they are way more invested in the final result. Every logo job possesses it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Dyer publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most necessary part of a published book because it is usually the initial thing a person sees in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was undoubtedly a success.

 Dyer logo style used for advertising and marketing as well as a tag style for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Dyer, design consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style created for a Dyer hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a spirit of ease and class for their new hair studio. I came up with a concept that did not go the obvious path of creating merely a stylized orchid but alternatively crafted a company logo which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they really wanted to forecast to their clients.

Arabian equine logo design produced for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept styled to display the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe, A Dyer Coffee shop logo design a small restaurant, style includes a modified script typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a changed script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software program designer the layout functions as well as legendary Dyer element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo design is equally as important as how it brands the business it stands for.

Develop logo style developed for a Dyerindoor designer, style function a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dyer interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Dyer, the characters for letter V as well as A in center of words advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dyer logo design job was completed for a leadership expert that aids business leaders to become more successful at supervising people, expectations, and productivity.

A Dyer business logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned items to other sports enthusiasts.

I created their Dyer logo design design utilizing an image that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Dyer company logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Dyer regional farm it was actually created for a products broker, and this business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects assurance, success, and prosperity.

 Dyer Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly encountering arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular instance, I hit a bullseye with the very first try.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a renowned Dyer sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Electrical sign design for Dyer restaurnat designed by Dyer Sign Business
Dyer logo design and brand identity design for Dyer businesses
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,

Logo designed by ImageCo, Dyer, Indiana, IN,

Logo designed by ImageCo, Dyer, Indiana, IN,

Logo designed by ImageCo, Dyer, Indiana, IN,

Logo designed by ImageCo, Dyer, Indiana, IN,

Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,
Logo designed by ImageCo, Dyer, Indiana, IN,