East Chicago, Indiana Logo Design

Every new East Chicago business understands that they need a logo, but few entrepreneurs entirely grasp the pivotal role their logo design will play in their financial success, or precisely why one logo functions better than another. A logo has an instant and lasting influence on the financial success of a company, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help East Chicago, Indiana businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a East Chicago, Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the community and wanted to cast a retro tone without appearing as uninteresting or low energy. I fulfilled the two tasks via developing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria made for East Chicago, Indiana medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and effects of diseases, especially the field of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog developed for a family fun center in East Chicago, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - created for East Chicago, Indiana travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Chicago logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 East Chicago logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family as well as with folks that they don’t even know so as to get impartial judgements on the merit of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to create their logo recognize how vital a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of difficulties, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for East Chicago, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most vital part of a printed book due to the fact that it is in most cases the initial thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity they will ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a winner.

 East Chicago logo style used for advertising as well as a label layout for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in East Chicago, Indiana, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design jobs because it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo style produced for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious path of creating simply a stylized orchid but instead crafted a logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to transmit to their clients.

Arabian horse logo style developed for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the highly immediately recognizable equine lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, design contains a customized script font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout includes a customized script typeface which floats over a team of luxuriant lines as well as dots.

Logo style for a software application designer the layout attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the meaning behind a business logo is just as important as how it serves the enterprise it represents.

Advance logo style developed for a East Chicago, Indiana indoor designer, style function a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Chicago, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have actually been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Chicago, Indiana logo design project was performed for a leadership guide that aids business leaders to develop into more efficient at overseeing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned equipment to other sports enthusiasts. I designed their East Chicago business logo dsign with an illustration that pulls in the interest of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an East Chicago, Indiana regional farm it was actually created for an investments broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projected self-confidence, financial success, and prosperity.

 East Chicago Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for externally facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.