East Chicago Logo Design

Each and every new East Chicago business understands that they are in need of a logo, however few new business owners entirely realize the crucial role their company logo will perform in their becoming successful, or why one logo design functions better than another. A company logo has an instant and lasting effect on the financial success of a company, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help East Chicago businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike developed for a East Chicago coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old part of the community and really wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I accomplished the two jobs via designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs developed for East Chicago clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, especially the field of medicine which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a leaping environment-friendly frog created for a family members enjoyable center in East Chicago.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - designed for East Chicago traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Chicago logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 East Chicago logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their business logo recognize how crucial a logo is for their company so they are much more vested in the result. Every logo project possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for East Chicago book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most essential part of a published book since it is often the initial thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences 1 of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a winner.

 East Chicago logo layout utilized for advertising as well as a tag style for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this business logo concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in East Chicago, design consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair layout workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated an atmosphere of tranquility and class for their new hair salon. I came up with a concept which did not go the obvious path of creating just a stylized orchid but alternatively delivered a logo design which suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is generally the wrong path and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to project to their customers.

Arabian equine logo style developed for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo design styled to manifest the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine types in the world.

Las Cafe logo layout a small restaurant, style consists of a customized script font which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a customized manuscript font style which hovers over a team of luxuriant lines and dots.

Logo style for a software application designer the style features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the company it stands for.

Progress logo design created for a East Chicago indoor designer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Chicago interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Chicago logo design project was performed for a leadership specialist that enables business leaders to become more successful at overseeing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their used goods to other sports enthusiasts. I tailored their East Chicago logo design dsign with an image which garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an East Chicago regional farm it was actually developed for a products broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a brand mark that projected self-confidence, financial success, and wealth.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.