Acute Care 360 ImageCo, Evansville, Indiana, IN,

ImageCo, Evansville, Indiana, IN,

Evolv Design logo designed by ImageCo, Evansville, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Evansville, Indiana, IN,

Evansville, Indiana, IN,

ImageCo, Evansville, Indiana, IN,
ImageCo, Evansville, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Evansville, Indiana, IN,

FSA OK logo designed by ImageCo, Evansville, Indiana, IN,

Emerald Heights logo designed by ImageCo, Evansville, Indiana, IN,

Club Sapphire logo designed by ImageCo, Evansville, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Evansville, Indiana, IN,

School board logo designed by ImageCo, Evansville, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Evansville, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Evansville, Indiana, IN,

Smart kernels logo designed by ImageCo, Evansville, Indiana, IN,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t feature real life examples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to mirror your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Evansville LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs cultivate memorable brands. We’ve undertaken logo design work for mechanics, educational institutions, heart surgeons, party planners, cafes, retailers, and just about every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electric sign. Because of our sign first technique our identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first technique insures that our logo designs are just as successful whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design firms that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we do ourselves. Irrespective of the type of design project we accept, logo design, website design, trade show display, or retail sign, we do not, and never will contract out our client’s projects to organizations located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and imposes the terms of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Virtually every new Evansville entrepreneur realizes that they require a logo, however few new business owners thoroughly recognize the essential role their business logo will play in their success, or precisely why one logo works better than another. A logo design has an immediate and long term influence on the growth of a company, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Evansville companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from label to posters a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a logo must be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It is both a verb as well as a noun, it’s an identifying mark and also the act of noting something to make sure that it could be recognized, its origin originates from the mark burned onto livestock. These days a brand signifies pretty much anything with a motive, regardless if it be revenue or politics, a brand is an innate aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are each from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s goal is to develop an image that the audience will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody says the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of most branding agencies you’ll discover that they are often re-branded marketing and advertising firms. When a person says they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design which helps form the perception of a firm, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, and collateral products such as business cards, stationery, as well as brochures. Some visual designers also build web sites as well as software interfaces. The necessary function of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing actions, end results as well as perceptions.

select logos & signs

Retro logo style of a bicycle produced for a Evansville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old section of the community and wished to cast a vintage tone without coming across as stodgy or low energy. I fulfilled both of these jobs by means of designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide as well as bacteria developed for Evansville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, mainly the branch of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog created for a family members fun facility in Evansville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - made for Evansville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to capture places or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Evansville logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Evansville logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the value of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo design realize how important a logo design is for their company so they are way more invested in the result. Every logo design project has it’s share of challenges, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Evansville publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most necessary part of a printed book since it is in most cases the initial thing a person views in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the things people tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was definitely a winner.

 Evansville logo layout used for advertising and also a tag design for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be much older cases. For this business logo design I strove to come up with a logo that offered a fluid vintage feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Evansville, style consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo design developed for a Evansville hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related an atmosphere of calmness and connection for their new hair salon. I created a concept which didn’t go the obvious route of designing merely a stylized orchid but rather delivered a logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is usually the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to forecast to their customers.

Arabian equine logo design developed for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo concept styled to manifest the unique physical traits of the Arabian kind of equines. With a distinctive head form and higher tail posture, the Arabian is one of the very most easily identifiable horse types in the whole world.

Las Cafe, A Evansville restaurant logo design a tiny dining establishment, style consists of a customized script font which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design includes a customized script typeface which hovers over a group of elaborate lines and dots.

Logo style for a software application developer the style attributes as well as famous Evansville element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the company it stands for.

Develop logo layout developed for a Evansvilleinterior developer, design function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Evansville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Evansville, the characters for letter V as well as A in center of the word advanced have actually been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Evansville logo design project was performed for a management guide that assists business leaders to develop into more successful at supervising people, expectations, and productivity.

A Evansville business logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their used products to other sports enthusiasts.

I created their Evansville logo design design utilizing an image that pulls in the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Evansville company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Evansville regional farm it was in reality developed for a products broker, and this company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a image that projects self-confidence, success, and prosperity.

 Evansville Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for outwardly encountering arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a famous Evansville sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Electrical sign design for Evansville restaurnat designed by Evansville Sign Company
Evansville logo design and brand identity design for Evansville businesses
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,

Logo designed by ImageCo, Evansville, Indiana, IN,

Logo designed by ImageCo, Evansville, Indiana, IN,

Logo designed by ImageCo, Evansville, Indiana, IN,

Logo designed by ImageCo, Evansville, Indiana, IN,

Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,
Logo designed by ImageCo, Evansville, Indiana, IN,