Evansville Logo Design

Nearly every new Evansville company realizes that they need a logo, but few new business owners fully recognize the pivotal role their company logo will perform in their financial success, or the reason that one logo design performs far better than another. A logo design has an immediate and long term influence on the growth of a company, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Evansville companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle created for a Evansville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older section of the town and hoped to visualize a retro vibe without appearing as stodgy or low energy. I accomplished both of these jobs via designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as germs developed for Evansville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, especially the field of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog designed for a family fun center in Evansville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - designed for Evansville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Evansville logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Evansville logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest opinions on the value of a design. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo recognize how essential a logo design is for their company so they are way more invested in the result. Every logo design job possesses it’s portion of difficulties, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Evansville book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most essential part of a printed book since it is in most cases the primary thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Evansville logo design utilized for advertising and marketing as well as a label design for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Evansville, style consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs considering that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a spirit of peace and class for their new hair salon. I created a design that did not go the obvious route of creating merely a stylized orchid but alternatively created a logo design that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they really wanted to transmit to their customers.

Arabian equine logo style created for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having a different head form and higher tail posture, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Cafe logo design a tiny dining establishment, style contains a modified manuscript typeface which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a modified script font style which hovers over a team of ornate lines and also dots.

Logo design for a software application designer the layout features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the meaning behind a logo is equally as important as how it brands the business it stands for.

Progress logo style created for a Evansville indoor developer, design function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Evansville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Evansville logo design project was carried out for a leadership consultant that aids business professionals to develop into more successful at handling people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their used equipment to other sports enthusiasts. I created their Evansville business logo dsign along with an illustration which grabs the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an Evansville regional farm it was actually created for a products broker, and this particular logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projected self-confidence, financial success, and wealth.
Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.