Evansville, Indiana Logo Design

Nearly every new Evansville organization understands that they need a logo, however few new business owners entirely recognize the key role their organization’s logo can perform in their financial success, or precisely why one logo design functions more effectively than another. A logo design has an instant and long-term influence on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Evansville, Indiana companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo should be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bike developed for a Evansville, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the community and really wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I accomplished each of the tasks by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria developed for Evansville, Indiana medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog created for a family members enjoyable center in Evansville, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Evansville, Indiana traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Evansville logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Evansville logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the value of a design. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo recognize how essential a logo is for their company so they are much more invested in the final result. Every logo design project has it’s allotment of hurdles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Evansville, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most vital part of a printed book considering that it is ordinarily the primary thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was undoubtedly a success.

 Evansville logo layout used for marketing as well as a tag layout for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be antique cases. For this logo design I sought to come up with a logo that possessed a fluid old style feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Evansville, Indiana, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated an atmosphere of relaxation and elegance for their new hair studio. I created a concept which didn’t go the obvious direction of designing simply a stylized orchid but alternatively created a logo design which suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they wanted to project to their customers.

Arabian equine logo style created for a steed ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design styled to symbolize the unique physical traits of the Arabian type of horses. By having a different head form and higher tail carriage, the Arabian is one of the most immediately recognizable horse types in the world.

Las Cafe logo design a small dining establishment, style consists of a customized script font which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a modified manuscript font which floats over a team of luxuriant lines and also dots.

Logo layout for a software developer the design functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the substance supporting a logo is just as important as how it serves the company it stands for.

Develop logo style produced for a Evansville, Indiana interior developer, design attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Evansville, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Evansville, Indiana logo design job was done for a management coach that assists business leaders to develop into more effective at managing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell off their secondhand products to other sports enthusiasts. I designed their Evansville logo design dsign using an illustration that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Evansville, Indiana regional farm it was in reality developed for an investments broker, and this particular brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projected esteem, success, and opulence.

 Evansville Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly facing arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to produce a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.