Fort Wayne, Indiana Logo Design

Virtually every new Fort Wayne company knows they need a logo, yet few entrepreneurs fully are aware of the pivotal role their logo will take in their success, or precisely why one logo design performs far better than another. A logo has an instant and lasting impact on the growth of a business, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Fort Wayne, Indiana businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Fort Wayne, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older section of the city and wished to visualize a retro atmosphere without coming across as stodgy or low energy. I fulfilled both jobs by means of designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and germs made for Fort Wayne, Indiana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog developed for a family enjoyable center in Fort Wayne, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - designed for Fort Wayne, Indiana travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys through the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fort Wayne logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Fort Wayne logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family as well as with people that they don’t actually know so as to get impartial opinions on the worthiness of a design. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their logo understand how crucial a logo design is for their business so they are much more invested in the end result. Every logo project has it’s allotment of difficulties, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Fort Wayne, Indiana publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it is the most necessary part of a printed book due to the fact that it is in most cases the very first thing a person views in the book shop. Concerning a publisher, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was surely a victory.

 Fort Wayne logo style made use of for advertising and a tag design for Vintage Case includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be vintage cases. For this business logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Fort Wayne, Indiana, design consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects considering that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a spirit of peace and class for their new hair studio. I came up with a design which did not go the obvious course of creating merely a stylized orchid but instead designed a logo design which suggested a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they wanted to forecast to their clients.

Arabian steed logo design created for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design customized to manifest the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, style consists of a changed manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a modified script font which floats above a group of elaborate lines as well as dots.

Logo design for a software program developer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the meaning behind a logo is equally as important as how it brands the business it stands for.

Progress logo layout created for a Fort Wayne, Indiana interior developer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Wayne, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fort Wayne, Indiana logo design assignment was done for a leadership guide that helps business professionals to become more effective at handling people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned products to other sports enthusiasts. I designed their Fort Wayne logo design dsign along with an image that garners the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Fort Wayne, Indiana area farm it was really designed for an investments broker, and this particular brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projects self-confidence, success, and prosperity.

 Fort Wayne Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally encountering arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.