Franklin Logo Design

Each and every new Franklin business understands that they require a logo, however few entrepreneurs fully realize the vital role their organization logo can make in their becoming successful, or why one logo works more effectively than another. A logo design has an instant and sustaining effect on the financial success of a business, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Franklin businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Franklin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old section of the area and hoped to visualize an old-fashioned vibe without coming across as boring or low energy. I fulfilled the two jobs by developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as germs created for Franklin medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, especially the field of healthcare which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog designed for a household fun facility in Franklin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Franklin traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Franklin logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Franklin logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective assessments on the value of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design comprehend how vital a logo is for their business so they are much more invested in the final result. Every logo design project has it’s allotment of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Franklin publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most vital part of a printed book due to the fact that it is ordinarily the primary thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was definitely a success.

 Franklin logo layout made use of for marketing and also a label style for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Franklin, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo layout developed for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a sense of serenity and connection for their new hair studio. I came up with a concept which did not go the obvious route of making simply a stylized orchid but alternatively delivered a logo design which implied an orchid in the formation of a swirl blended into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo style developed for a horse ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype design customized to embody the unique physical traits of the Arabian type of equines. With an unique head form and high tail posture, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Coffee shop logo design a little dining establishment, layout consists of a modified manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style contains a changed script font style which hovers over a group of luxuriant lines and dots.

Logo style for a software application developer the layout functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the significance supporting a business logo is equally as important as how it brands the company it stands for.

Develop logo layout created for a Franklin indoor designer, layout feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Franklin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Franklin logo design project was performed for a leadership coach that assists business leaders to become more successful at managing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned products to other sports enthusiasts. I created their Franklin business logo dsign with a graphic that garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Franklin area farm it was in reality designed for an investments broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projected trust, effectiveness, and luxury.
Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.