Franklin, Indiana Logo Design

Nearly every new Franklin organization understands that they are in need of a logo, but few new business owners fully realize the crucial role their logo design can perform in their becoming successful, or why one business logo performs far better than another. A company logo has a critical and long term influence on the financial success of a company, select the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Franklin, Indiana companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Franklin, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an older part of town and hoped to project a vintage feel without appearing as uninteresting or low energy. I fulfilled both of these tasks by means of creating a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also germs developed for Franklin, Indiana clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the field of healthcare that works with the clinical assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more memorable.

logo layout with a leaping green frog created for a family fun center in Franklin, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Franklin, Indiana traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the images they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Franklin logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Franklin logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest viewpoints on the merit of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo understand how vital a logo design is for their business so they are way more vested in the outcome. Every logo design job possesses it’s allotment of challenges, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Franklin, Indiana book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most essential part of a printed book given that it is ordinarily the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was surely a victory.

 Franklin logo design utilized for marketing and a label style for Vintage Instance includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this brand design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Franklin, Indiana, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects considering that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related an atmosphere of contentment and connection for their new hair studio. I created a design which didn’t go the obvious direction of designing simply a stylized orchid but alternatively delivered a logo design which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail posture, the Arabian is one of the highly easily recognizable equine types in the world.

Las Cafe logo style a tiny dining establishment, layout consists of a customized script font which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a customized manuscript font style which floats over a group of ornate lines and dots.

Logo style for a software application programmer the style functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the organization it stands for.

Evolve logo design developed for a Franklin, Indiana indoor developer, layout attribute a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Franklin, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Franklin, Indiana logo design project was completed for a management coach that enables business leaders to become more successful at overseeing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their used items to other sports enthusiasts. I tailored their Franklin logo dsign with an image which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Franklin, Indiana regional farm it was actually devised for an investments broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projected assurance, financial success, and prosperity.

 Franklin Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for ostensibly encountering arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the very first go.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.