Gary, Indiana Logo Design

Each and every new Gary company realizes that they need a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their company logo can play in their financial success, or precisely why one logo design works better than another. A logo design has an instant and lasting influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Gary, Indiana businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Gary, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old part of town and hoped to project a retro feel without appearing as boring or low energy. I accomplished each of the jobs by designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and bacteria designed for Gary, Indiana medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the field of healthcare that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a household fun facility in Gary, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Gary, Indiana traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead project emotional journeys through the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gary logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Gary logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get impartial judgements on the worthiness of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how crucial a logo design is for their organization so they are way more vested in the result. Every logo design job has it’s portion of hurdles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Gary, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most necessary part of a printed book given that it is usually the primary thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity they will likely ever have to advertise their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was surely a victory.

 Gary logo style utilized for advertising and marketing and a label layout for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be antique cases. For this logo design I tried to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Gary, Indiana, layout consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a spirit of serenity and class for their new hair studio. I created a concept that did not go the obvious direction of designing simply a stylized orchid but alternatively delivered a business logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately placed the attention on the perception that they wanted to forecast to their patrons.

Arabian steed logo design produced for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept styled to embody the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail posture, the Arabian is one of the highly immediately identifiable horse lineages in the entire world.

Las Coffee shop logo design a little dining establishment, layout consists of a customized script font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design consists of a changed script typeface which hovers over a group of luxuriant lines and also dots.

Logo layout for a software developer the layout functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the meaning behind a logo is just as important as how it serves the enterprise it represents.

Evolve logo layout produced for a Gary, Indiana interior designer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gary, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gary, Indiana logo design assignment was done for a leadership guide that helps business leaders to develop into more successful at supervising people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned items to other sports enthusiasts. I created their Gary logo dsign using an illustration which captures the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Gary, Indiana area farm it was really designed for an investments broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projected self-confidence, financial success, and affluence.

 Gary Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for ostensibly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the 1st go.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.