Gary Logo Design

Virtually every new Gary venture understands that they require a logo, yet few entrepreneurs fully comprehend the pivotal role their organization logo can make in their success, or exactly why one logo design functions better than another. A logo design has an immediate and lasting influence on the growth of a company, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Gary businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Gary coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older part of the community and wanted to project a vintage tone without appearing as boring or low energy. I accomplished both tasks by developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs created for Gary clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the field of healthcare that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog created for a family enjoyable center in Gary.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Gary travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Gary logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Gary logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family members as well as with people that they don’t even know so as to get objective assessments on the value of a concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo realize how vital a logo is for their business so they are way more vested in the end result. Every logo job possesses it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Gary publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most necessary part of a printed book given that it is often the primary thing a person views in the book shop. With regard to a publishing company, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was definitely a success.

 Gary logo design made use of for advertising and marketing and also a label design for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this brand concept I sought to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Gary, style consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo style produced for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of simplicity and elegance for their new hair salon. I created a design that did not go the obvious direction of creating just a stylized orchid but rather designed a business logo that implied a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to project to their patrons.

Arabian steed logo style produced for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the entire world.

Las Cafe logo style a little dining establishment, style includes a modified manuscript font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a customized manuscript font style which floats above a team of ornate lines and also dots.

Logo layout for a software application designer the design functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the significance behind a logo is just as important as how it brands the company it stands for.

Develop logo layout produced for a Gary interior developer, style feature a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gary interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gary logo design assignment was carried out for a management specialist that aids business professionals to become more successful at handling people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned items to other sports enthusiasts. I created their Gary business logo dsign using a graphic which captures the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Gary regional farm it was really developed for a products broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a image that projected self-confidence, financial success, and affluence.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.