Goshen Logo Design

Each and every new Goshen venture knows they require a logo, but few new business owners entirely understand the key role their organization logo can perform in their success, or the reason that one logo design works more effectively than another. A logo has a critical and long-term effect on the growth of a company, choose the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Goshen businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle produced for a Goshen coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older section of town and wanted to visualize an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both of these jobs by creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria developed for Goshen medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, especially the branch of healthcare that works with the laboratory examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog developed for a family members enjoyable facility in Goshen.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and a tree - created for Goshen travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but instead communicate emotional experiences through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Goshen logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Goshen logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced opinions on the value of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo realize how important a logo is for their company so they are much more vested in the end result. Every logo job possesses it’s share of difficulties, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Goshen publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most important part of a published book because it is usually the initial thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was certainly a victory.

 Goshen logo layout utilized for advertising and also a label style for Vintage Situation features an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Goshen, style include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo projects due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo design developed for a hair style workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a feeling of serenity and class for their new hair studio. I created a concept which did not go the obvious route of creating simply a stylized orchid but rather delivered a logo design which implied a flower in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is usually the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to project to their customers.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept fashioned to epitomize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout includes a changed manuscript font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a customized script font which floats above a group of ornate lines and dots.

Logo design for a software program designer the style attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it serves the organization it represents.

Evolve logo design created for a Goshen indoor developer, layout attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Goshen interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Goshen logo design job was carried out for a management coach that assists business leaders to become more effective at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand goods to other sports enthusiasts. I designed their Goshen logo dsign with an image which grabs the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Goshen area farm it was actually created for an investments broker, and this business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projected self-confidence, effectiveness, and affluence.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.