Greenfield Logo Design

Virtually every new Greenfield organization realizes that they need a logo, yet few entrepreneurs thoroughly recognize the essential role their logo can play in their becoming successful, or exactly why one logo works more effectively than another. A logo has an instant and lasting influence on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Greenfield companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Greenfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older part of town and wished to visualize an old-fashioned tone without coming across as boring or low energy. I achieved both tasks by creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria created for Greenfield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog created for a family members enjoyable facility in Greenfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - made for Greenfield travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the pictures they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Greenfield logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Greenfield logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get objective viewpoints on the worthiness of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design realize how vital a logo design is for their organization so they are way more invested in the outcome. Every logo project possesses it’s portion of difficulties, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Greenfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most essential part of a printed book considering that it is often the primary thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was certainly a victory.

 Greenfield logo layout made use of for advertising and marketing as well as a label style for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be much older cases. For this logo design I strove to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Greenfield, style consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects considering that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a sense of peace and elegance for their new hair salon. I came up with a design which did not go the obvious course of creating merely a stylized orchid but rather crafted a business logo that implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they wanted to project to their patrons.

Arabian steed logo layout created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept fashioned to manifest the unique physical traits of the Arabian breed of horses. With an unique head shape and very high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the entire world.

Las Coffee shop logo style a little dining establishment, design includes a changed manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style contains a customized manuscript typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software program programmer the style features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the business it stands for.

Progress logo style produced for a Greenfield indoor developer, style feature a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greenfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Greenfield logo design assignment was performed for a management coach that enables business professionals to become more successful at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned items to other sports enthusiasts. I created their Greenfield business logo dsign with an illustration which garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Greenfield area farm it was in reality designed for a products broker, and this trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projected confidence, effectiveness, and prosperity.
Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.