Griffith, Indiana Logo Design

Every new Griffith business knows they need a logo, however few new business owners fully recognize the crucial role their logo will make in their becoming successful, or why one logo design performs far better than another. A logo has an immediate and long-term effect on the financial success of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Griffith, Indiana companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to movie screens a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bike developed for a Griffith, Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the town and really wanted to cast a retro atmosphere without coming across as uninteresting or low energy. I accomplished both jobs by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs made for Griffith, Indiana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more meaningful.

logo style with a leaping eco-friendly frog created for a family fun center in Griffith, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - made for Griffith, Indiana traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Griffith logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Griffith logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get impartial opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how crucial a logo design is for their organization so they are way more invested in the result. Every logo project has it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Griffith, Indiana publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most important part of a published book considering that it is usually the very first thing a person views in the book store. Concerning a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences one of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was definitely a victory.

 Griffith logo layout made use of for marketing and also a label layout for Vintage Case includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this business logo concept I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Griffith, Indiana, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style produced for a hair design workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected an atmosphere of simplicity and connection for their new hair salon. I came up with a concept which did not go the obvious course of making simply a stylized orchid but alternatively designed a logo design which implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they really wanted to project to their patrons.

Arabian equine logo layout created for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design styled to exemplify the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail posture, the Arabian is one of the most easily identifiable horse lineages in the entire world.

Las Coffee shop logo design a tiny restaurant, style consists of a modified manuscript font which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style consists of a modified script typeface which hovers over a group of elaborate lines and also dots.

Logo style for a software programmer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the substance supporting a business logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout produced for a Griffith, Indiana interior designer, layout feature a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Griffith, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Griffith, Indiana logo design assignment was carried out for a management specialist that helps business professionals to become more effective at managing people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used items to other sports enthusiasts. I created their Griffith logo dsign with a graphic that seizes the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Griffith, Indiana area farm it was in reality devised for a products broker, and this logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a image that projects assurance, financial success, and prosperity.

 Griffith Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first try.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.