Griffith Logo Design

Nearly every new Griffith venture understands that they need a logo, yet few new business owners entirely recognize the pivotal role their organization logo can make in their success, or exactly why one logo design works more effectively than another. A company logo has an immediate and lasting impact on the prosperity of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Griffith companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike created for a Griffith coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an old section of the community and really wanted to visualize a nostalgic vibe without coming across as boring or low energy. I fulfilled the two jobs via designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as bacteria created for Griffith medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and effects of diseases, especially the field of medicine which deals with the clinical examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog designed for a family members enjoyable center in Griffith.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Griffith traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Griffith logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Griffith logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo design understand how important a logo design is for their business so they are much more invested in the result. Every logo design job possesses it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Griffith publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most necessary part of a published book considering that it is often the first thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity they will ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was surely a victory.

 Griffith logo layout utilized for marketing and also a label design for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that offered a fluid retro feel to it and could be used for anything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Griffith, design consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a sense of simplicity and connection for their new hair salon. I created a design that did not go the obvious direction of creating merely a stylized orchid but alternatively delivered a logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they wanted to project to their customers.

Arabian equine logo layout created for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and high tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Cafe logo layout a small restaurant, layout consists of a customized script font style which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a customized script font which floats over a group of ornate lines and dots.

Logo style for a software program designer the layout attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the meaning behind a business logo is equally as important as how it brands the company it represents.

Progress logo layout produced for a Griffith interior designer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Griffith interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Griffith logo design assignment was done for a management guide that enables business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned items to other sports enthusiasts. I designed their Griffith logo design dsign along with an illustration which grabs the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Griffith regional farm it was in reality devised for an investments broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop an identity that projects trust, success, and wealth.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.