Hammond, Indiana Logo Design

Nearly every new Hammond business understands that they need a logo, yet few entrepreneurs thoroughly comprehend the crucial role their logo can perform in their financial success, or the reason that one business logo functions far better than another. A company logo has an instant and sustaining impact on the growth of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Hammond, Indiana companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from labels to billboards a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be enduring and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo design of a bike produced for a Hammond, Indiana coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older part of the area and hoped to project an old-fashioned tone without coming across as boring or low energy. I fulfilled each of the jobs by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs developed for Hammond, Indiana medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the field of medicine which deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and more meaningful.

logo design with a leaping green frog developed for a household fun center in Hammond, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - made for Hammond, Indiana travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hammond logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Hammond logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get neutral judgements on the merit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo design comprehend how crucial a logo design is for their company so they are way more vested in the end result. Every logo job possesses it’s allotment of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Hammond, Indiana publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most important part of a printed book considering that it is ordinarily the primary thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was definitely a success.

 Hammond logo style utilized for marketing and also a label style for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this custom logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Hammond, Indiana, layout consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo style created for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a sense of ease and connection for their new hair studio. I created a design that didn’t go the obvious course of crafting just a stylized orchid but instead delivered a company logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they wanted to forecast to their customers.

Arabian equine logo style developed for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo concept styled to manifest the unique physical traits of the Arabian breed of equines. With a different head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo layout a tiny restaurant, design contains a customized manuscript typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style includes a customized manuscript font style which hovers above a team of ornate lines and also dots.

Logo style for a software designer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it brands the company it represents.

Advance logo style created for a Hammond, Indiana interior designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hammond, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hammond, Indiana logo design assignment was carried out for a leadership expert that assists business professionals to become more successful at overseeing people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their used items to other sports enthusiasts. I tailored their Hammond logo dsign along with a graphic that garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Hammond, Indiana area farm it was actually developed for an investments broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projects esteem, success, and luxury.

 Hammond Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I hit a bullseye with the very first go.

Logo created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.