Hobart, Indiana Logo Design

Virtually every new Hobart business professional realizes that they are in need of a logo, but few new business owners entirely understand the essential role their organization’s logo will perform in their financial success, or precisely why one business logo performs far better than another. A logo has an immediate and lasting effect on the success of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Hobart, Indiana businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be ageless and will feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bicycle created for a Hobart, Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old section of the city and wanted to cast a vintage vibe without appearing as stodgy or low energy. I accomplished the two tasks by developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide and bacteria made for Hobart, Indiana medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, mainly the field of medicine that works with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog developed for a family enjoyable facility in Hobart, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - developed for Hobart, Indiana travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hobart logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Hobart logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the benefit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their business logo understand how important a logo is for their business so they are way more vested in the result. Every logo job possesses it’s allotment of hurdles, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Hobart, Indiana publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most vital part of a published book due to the fact that it is often the very first thing a person sees in the bookstore. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was definitely a winner.

 Hobart logo layout made use of for advertising as well as a label style for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Hobart, Indiana, layout consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects because it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design created for a hair style studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed an atmosphere of calmness and connection for their new hair salon. I came up with a design that didn’t go the obvious route of creating simply a stylized orchid but instead designed a company logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to forecast to their customers.

Arabian equine logo layout developed for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype design fashioned to illustrate the unique physical traits of the Arabian type of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo style a small restaurant, style consists of a modified manuscript typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style consists of a customized manuscript typeface which floats above a team of elaborate lines as well as dots.

Logo style for a software application designer the style attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the substance supporting a company logo is just as important as how it brands the enterprise it stands for.

Develop logo design created for a Hobart, Indiana interior designer, layout feature a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hobart, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hobart, Indiana logo design project was carried out for a leadership advisor that aids business leaders to develop into more effective at handling people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned equipment to other sports enthusiasts. I tailored their Hobart business logo dsign using an illustration which captures the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Hobart, Indiana area farm it was actually designed for an investments broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects assurance, financial success, and affluence.

 Hobart Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the very first try.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.