Hobart, Indiana Logo Design

Virtually every new Hobart company understands that they need a logo, however few entrepreneurs fully recognize the essential role their logo will play in their becoming successful, or the reason that one logo works more effectively than another. A company logo has an immediate and lasting effect on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Hobart, Indiana businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Hobart, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of the city and wished to project a nostalgic feel without coming across as uninteresting or low energy. I achieved each of the jobs by developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria made for Hobart, Indiana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, especially the field of medicine that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and even more meaningful.

logo design with a leaping eco-friendly frog created for a household enjoyable center in Hobart, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - developed for Hobart, Indiana traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead communicate emotional experiences by means of the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hobart logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Hobart logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t even know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how essential a logo design is for their company so they are way more invested in the result. Every logo design job has it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Hobart, Indiana publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most essential part of a published book since it is often the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases one of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was surely a winner.

 Hobart logo layout used for advertising and marketing and a label design for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this logo concept I strove to come up with a logo that had a fluid retro feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Hobart, Indiana, style consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects due to the fact that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design developed for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated an atmosphere of relaxation and elegance for their new hair salon. I came up with a concept that didn’t go the obvious direction of designing simply a stylized orchid but instead delivered a logo design that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is usually the incorrect route and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they wanted to project to their patrons.

Arabian horse logo design produced for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the entire world.

Las Cafe logo style a tiny restaurant, layout contains a customized script font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a customized manuscript font style which floats over a team of luxuriant lines and also dots.

Logo design for a software application programmer the style features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the company it represents.

Evolve logo design created for a Hobart, Indiana indoor developer, design function a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hobart, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hobart, Indiana logo design project was performed for a management consultant that assists business leaders to become more effective at supervising people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used goods to other sports enthusiasts. I created their Hobart business logo dsign with an image which pulls in the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Hobart, Indiana area farm it was actually created for a commodities broker, and this particular company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projects esteem, success, and wealth.

 Hobart Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for outwardly encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this instance, I struck a bullseye with the first shot.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.