Indianapolis Logo Design

Each and every new Indianapolis venture understands that they need a logo, but few new business owners fully are aware of the crucial role their logo design can play in their success, or the reason that one business logo works far better than another. A business logo has an instant and long term influence on the prosperity of a company, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Indianapolis companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a Indianapolis coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the city and wished to cast a retro feel without appearing as monotonous or low energy. I fulfilled both of these tasks by creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and germs created for Indianapolis clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, especially the branch of healthcare which works with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and more memorable.

logo design with a jumping environment-friendly frog designed for a family members fun center in Indianapolis.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, as well as a tree - made for Indianapolis traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead project emotional journeys through the images they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Indianapolis logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Indianapolis logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that are inclined to hire an expert to create their logo understand how essential a logo design is for their business so they are much more invested in the end result. Every logo job possesses it’s portion of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Indianapolis publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most important part of a published book considering that it is in most cases the initial thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity they will ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Indianapolis logo design made use of for advertising as well as a tag layout for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this business logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Indianapolis, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a spirit of ease and class for their new hair salon. I came up with a design that did not go the obvious course of crafting merely a stylized orchid but instead crafted a company logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is frequently the wrong path and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo design developed for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept styled to symbolize the unique physical traits of the Arabian type of equines. By having a different head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine types in the whole world.

Las Cafe logo layout a little restaurant, layout includes a changed script font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style consists of a customized script font which floats above a team of luxuriant lines as well as dots.

Logo style for a software programmer the style features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo design is equally as important as how it serves the enterprise it stands for.

Advance logo design developed for a Indianapolis interior designer, style attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Indianapolis interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Indianapolis logo design project was undertaken for a leadership specialist that assists business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand equipment to other sports enthusiasts. I designed their Indianapolis logo dsign along with an image that pulls in the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Indianapolis regional farm it was really designed for a products broker, and this particular company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects self-assurance, financial success, and luxury.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.