Acute Care 360 ImageCo, Indianapolis, Indiana, IN,

ImageCo, Indianapolis, Indiana, IN,

Evolv Design logo designed by ImageCo, Indianapolis, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Indianapolis, Indiana, IN,

Indianapolis, Indiana, IN,

ImageCo, Indianapolis, Indiana, IN,
ImageCo, Indianapolis, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Indianapolis, Indiana, IN,

FSA OK logo designed by ImageCo, Indianapolis, Indiana, IN,

Emerald Heights logo designed by ImageCo, Indianapolis, Indiana, IN,

Club Sapphire logo designed by ImageCo, Indianapolis, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Indianapolis, Indiana, IN,

School board logo designed by ImageCo, Indianapolis, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Indianapolis, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Indianapolis, Indiana, IN,

Smart kernels logo designed by ImageCo, Indianapolis, Indiana, IN,

TIPS FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they can not refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature actual examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to echo your unique vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Indianapolis LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop memorable brand identities. We’ve undertaken branding work for mechanics, educational institutions, heart surgeons, party planners, coffee shops, retailers, and virtually every other kind of business concern you can envision. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electrical sign. As a result of our sign first strategy our identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first method ensures that our logos are just as successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and remembered no matter of scale or function.

American Made ★ Design

Something which really sets ImageCo apart from other design companies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we perform in-house. No matter the kind of project we accept, logo, web page, trade show exhibit, or electric sign, we do not, and never will farm-out our client’s work to companies located outside the US. When you phone us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and dictates the conditions of how my customers and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Indianapolis business realizes that they need a logo, but few start-ups fully grasp the vital role their company logo can perform in their becoming successful, or the reason that one business logo works far better than another. A logo design has an immediate and long term effect on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Indianapolis companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a look.
  2. Scalability: from label to posters a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo design needs to be ageless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the process of noting something to ensure that it could be recognized, its origin originates from the mark burned onto animals. Today a brand signifies basically anything with an intention, regardless if it be profit or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s goal is to develop a mental image that the target market will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person says the brand names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of many branding firms you’ll find that they are often rebranded advertising firms. When someone says they are in advertising most individuals will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps shape the public image of a firm, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, as well as sales brochures. Some visual designers also design sites as well as user interfaces. The important duty of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of influencing activities, results as well as understandings.

Featured logos & signs

Retro logo style of a bicycle created for a Indianapolis coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an older section of the community and wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I fulfilled each of the tasks via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria developed for Indianapolis clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the field of medicine which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a leaping green frog developed for a household fun facility in Indianapolis.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - developed for Indianapolis traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but rather convey emotional journeys through the photos they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Indianapolis logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Indianapolis logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with other people that they don’t actually know so as to get impartial opinions on the merit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their business logo comprehend how vital a logo is for their company so they are much more invested in the result. Every logo job has it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Indianapolis publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most vital part of a published book due to the fact that it is in most cases the initial thing a person views in the book shop. With regard to a publisher, it’s the opportunity they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Indianapolis logo design used for advertising and marketing as well as a tag design for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Indianapolis, layout include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo layout developed for a Indianapolis hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed an atmosphere of tranquility and elegance for their new hair studio. I created a design which didn’t go the obvious route of designing just a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead placed the attention on the emotion that they wanted to transmit to their customers.

Arabian steed logo style created for a steed ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept tailored to manifest the unique physical traits of the Arabian breed of horses. By having a different head shape and high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Cafe, A Indianapolis restaurant logo style a small dining establishment, style contains a customized manuscript typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style contains a modified manuscript font style which floats over a team of luxuriant lines and also dots.

Logo layout for a software designer the style features and also famous Indianapolis element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the significance supporting a company logo is just as important as how it brands the organization it represents.

Advance logo style developed for a Indianapolisindoor designer, design attribute a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Indianapolis interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Indianapolis, the characters for letter V and also A in middle of words progressed have actually been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Indianapolis logo design project was undertaken for a management specialist that helps business professionals to become more successful at supervising people, expectations, and productivity.

A Indianapolis business logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned products to other sports enthusiasts.

I designed their Indianapolis logo design utilizing a graphic which garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Indianapolis company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Indianapolis regional farm it was in reality created for a commodities broker, and this business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projected trust, financial success, and wealth.

 Indianapolis Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this particular case, I nailed a bullseye with the first try.

Logo developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned Indianapolis sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Electrical sign design for Indianapolis restaurnat designed by Indianapolis Sign Company
Indianapolis logo design and brand identity design for Indianapolis commercial businesses
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,

Logo designed by ImageCo, Indianapolis, Indiana, IN,

Logo designed by ImageCo, Indianapolis, Indiana, IN,

Logo designed by ImageCo, Indianapolis, Indiana, IN,

Logo designed by ImageCo, Indianapolis, Indiana, IN,

Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,
Logo designed by ImageCo, Indianapolis, Indiana, IN,