Acute Care 360 ImageCo, LaPorte, Indiana, IN,

ImageCo, LaPorte, Indiana, IN,

Evolv Design logo designed by ImageCo, LaPorte, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, LaPorte, Indiana, IN,

LaPorte, Indiana, IN,

ImageCo, LaPorte, Indiana, IN,
ImageCo, LaPorte, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, LaPorte, Indiana, IN,

FSA OK logo designed by ImageCo, LaPorte, Indiana, IN,

Emerald Heights logo designed by ImageCo, LaPorte, Indiana, IN,

Club Sapphire logo designed by ImageCo, LaPorte, Indiana, IN,

Downtown Dogs logo designed by ImageCo, LaPorte, Indiana, IN,

School board logo designed by ImageCo, LaPorte, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, LaPorte, Indiana, IN,

Stoney Forensic logo designed by ImageCo, LaPorte, Indiana, IN,

Smart kernels logo designed by ImageCo, LaPorte, Indiana, IN,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain actual examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to echo your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

LaPorte LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds develop memorable brands. We’ve done branding work for mechanics, educational institutions, diamond miners, wedding singers, coffee shops, retailers, and practically every other kind of business concern you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electrical sign. As a result of our sign first approach our designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first approach insures that our logo designs are just as successful whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and remembered irrespective of size or use.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you may have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we do in-house. Regardless of the type of project we accept, brand identity design, website, trade show display, or electrical sign, we do not, and never will job out our customer’s work to organizations based outside the USA. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and imposes the conditions of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new LaPorte business understands that they require a logo, but few new business owners fully understand the essential role their logo design can make in their becoming successful, or why one logo works better than another. A logo design has an instant and lasting influence on the financial success of a company, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help LaPorte companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a company logo should be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and also the process of marking something so that it can be recognized, its foundation originates from the mark branded onto animals. These days a brand indicates pretty much anything with a motive, regardless if it be revenue or politics, a brand is an inherent aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s goal is to develop a mental image that the audience will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When somebody says the brand names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those products. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the origin of many branding firms you’ll find that they are often re-branded marketing and advertising firms. When a person says they are in advertising the majority of people will likely have an idea about what they do. But when a person says “I am in branding”… it simply seems much more attractive, probably it’s because many people do not understand what it suggests to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is an inclusive term that defines the visual components of a product or company that influence understandings. This mainly includes the name, the logo, the product packaging, the colors used but can additionally consist of sound, lighting, texture, signage, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the perception of a company, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, as well as pamphlets. Some visual designers also develop web sites as well as user interfaces. The crucial duty of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing activities, outcomes and also understandings.

select SIGNS & LOGOS

Retro logo style of a bicycle produced for a LaPorte coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old part of the city and hoped to project a nostalgic tone without coming across as uninteresting or low energy. I achieved each of the jobs by developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and germs created for LaPorte medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, mainly the branch of medicine that deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog developed for a family fun center in LaPorte.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - designed for LaPorte travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  LaPorte logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 LaPorte logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how crucial a logo is for their company so they are much more invested in the end result. Every logo job possesses it’s allotment of hurdles, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for LaPorte publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most critical part of a printed book due to the fact that it is often the very first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences 1 of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a winner.

 LaPorte logo style utilized for advertising and marketing and a tag layout for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in LaPorte, design consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects because it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a LaPorte hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried a feeling of contentment and elegance for their new hair studio. I created a design which did not go the obvious path of creating simply a stylized orchid but rather crafted a company logo which implied an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to forecast to their patrons.

Arabian equine logo layout created for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept fashioned to epitomize the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the highly easily identifiable equine lineages in the world.

Las Cafe, A LaPorte restaurant logo style a small restaurant, design includes a customized manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a customized script font style which floats over a group of ornate lines as well as dots.

Logo design for a software program designer the design attributes and also iconic LaPorte component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it brands the organization it represents.

Advance logo layout created for a LaPorteinterior developer, layout feature a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a LaPorte interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in LaPorte, the characters for letter V and A in middle of words advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This LaPorte logo design assignment was carried out for a leadership consultant that helps business professionals to develop into more effective at supervising people, expectations, and productivity.

A LaPorte business logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned products to other sports enthusiasts.

I designed their LaPorte business logo design along with a graphic that grabs the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this LaPorte company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an LaPorte area farm it was actually developed for a commodities broker, and this particular business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projected self-assurance, success, and wealth.

 LaPorte Logo design for a nonprofit, Transforming Point Solutions - the logo design function for outwardly facing arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first go.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular LaPorte sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to create a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Electrical sign design for LaPorte restaurnat designed by LaPorte Sign Business
LaPorte logo design and brand identity design for LaPorte commercial businesses
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,

Logo designed by ImageCo, LaPorte, Indiana, IN,

Logo designed by ImageCo, LaPorte, Indiana, IN,

Logo designed by ImageCo, LaPorte, Indiana, IN,

Logo designed by ImageCo, LaPorte, Indiana, IN,

Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,
Logo designed by ImageCo, LaPorte, Indiana, IN,