Marion, Indiana Logo Design

Virtually every new Marion venture understands that they require a logo, however few entrepreneurs thoroughly comprehend the crucial role their organization logo can make in their success, or why one logo performs far better than another. A business logo has a critical and lasting effect on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Marion, Indiana companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Marion, Indiana coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older section of the town and hoped to cast a vintage tone without coming across as stodgy or low energy. I fulfilled both of these tasks by means of designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs developed for Marion, Indiana clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the branch of healthcare which works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog created for a family enjoyable center in Marion, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - designed for Marion, Indiana travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Marion logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Marion logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective judgements on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo understand how crucial a logo is for their company so they are much more vested in the outcome. Every logo job has it’s allotment of obstacles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Marion, Indiana publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most critical part of a published book considering that it is usually the very first thing a person sees in the bookstore. With respect to a publisher, it’s the opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Marion logo layout utilized for advertising and also a label style for Vintage Case includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be antique cases. For this business logo concept I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Marion, Indiana, layout consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a hair style studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a spirit of relaxation and elegance for their new hair studio. I came up with a concept which did not go the obvious path of designing merely a stylized orchid but rather designed a company logo which suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they wanted to forecast to their clients.

Arabian steed logo layout produced for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design tailored to exemplify the unique physical traits of the Arabian type of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Coffee shop logo style a tiny dining establishment, design consists of a customized manuscript font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a customized script typeface which hovers above a group of luxuriant lines as well as dots.

Logo style for a software developer the design features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the meaning behind a logo is just as important as how it brands the enterprise it represents.

Progress logo layout produced for a Marion, Indiana indoor designer, design feature a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marion, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Marion, Indiana logo design assignment was performed for a management consultant that assists business professionals to develop into more successful at overseeing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned products to other sports enthusiasts. I designed their Marion logo dsign using an illustration which captures the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Marion, Indiana regional farm it was really designed for an investments broker, and this particular brand was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projected self-confidence, financial success, and affluence.

 Marion Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for outwardly encountering arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st go.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.