Acute Care 360 ImageCo, Merrillville, Indiana, IN,

ImageCo, Merrillville, Indiana, IN,

Evolv Design logo designed by ImageCo, Merrillville, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Merrillville, Indiana, IN,

Merrillville, Indiana, IN,

ImageCo, Merrillville, Indiana, IN,
ImageCo, Merrillville, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Merrillville, Indiana, IN,

FSA OK logo designed by ImageCo, Merrillville, Indiana, IN,

Emerald Heights logo designed by ImageCo, Merrillville, Indiana, IN,

Club Sapphire logo designed by ImageCo, Merrillville, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Merrillville, Indiana, IN,

School board logo designed by ImageCo, Merrillville, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Merrillville, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Merrillville, Indiana, IN,

Smart kernels logo designed by ImageCo, Merrillville, Indiana, IN,

POINTERS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to bear in mind that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be evaluated by the quality of their portfolio, if the work in their portfolio does not feature real life samples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to echo your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Merrillville LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs cultivate notable brand identities. We have done brand identity design work for mechanics, educational institutions, diamond miners, wedding singers, diners, retailers, and practically every other kind of business concern you can think of. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electrical sign. As a result of our sign first strategy our designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first approach guarantees that our logo designs are just as successful whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered regardless of size or use.

American Made ★ Design

Something which truly sets ImageCo apart from other design agencies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do in-house. No matter the kind of project we accept, business logo, business website, trade show booth, or retail sign, we do not, and never will contract out our customer’s projects to 3rd parties located outside the US. Whenever you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and dictates the terms of how we conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Merrillville entrepreneur knows they probably need a logo, however few new business owners thoroughly recognize the crucial role their logo will make in their financial success, or precisely why one logo design performs far better than another. A logo design has a critical and lasting influence on the growth of a business, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Merrillville businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not need consideration, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a logo design must be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it is an identifying mark and also the act of marking something to make sure that it could be recognized, its genesis comes from the brand branded onto livestock. Today a brand symbolizes practically anything with a motive, regardless of whether it be revenue or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to create a mental image that the audience will likely connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody states the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes people want those products. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of the majority of branding firms you’ll find that they are frequently re-branded marketing firms. When a person states they are in marketing many people will likely have a preconceived notion about what they do. But when a person states “I’m in branding”… it just sounds much more attractive, perhaps it’s since the majority of people don’t recognize what it suggests to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect understandings. This largely includes the name, the logo design, the packaging, the different colors used yet can likewise include sound, lighting, texture, signage, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design which helps shape the public image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, as well as brochures. Some identity designers also develop web sites and user interfaces. The crucial function of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of influencing actions, results and also assumptions.

Featured signs/logos

Retro logo style of a bicycle created for a Merrillville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older section of the area and really wanted to visualize a nostalgic feel without coming across as boring or low energy. I accomplished both of these tasks by means of designing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide as well as germs created for Merrillville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, mainly the branch of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and more memorable.

logo style with a leaping eco-friendly frog designed for a family members enjoyable center in Merrillville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for Merrillville traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead reveal emotional journeys by means of the photos they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Merrillville logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Merrillville logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that tend to hire an expert to design their business logo comprehend how crucial a logo design is for their organization so they are much more invested in the final result. Every logo design project possesses it’s allotment of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Merrillville book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a printed book considering that it is in most cases the primary thing a person sees in the book shop. With regard to a publishing company, it’s the opportunity that they will likely ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was undoubtedly a success.

 Merrillville logo design utilized for advertising and also a tag style for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Merrillville, style include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design jobs because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design features 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo design created for a Merrillville hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a feeling of relaxation and elegance for their new hair studio. I created a concept that didn’t go the obvious course of designing just a stylized orchid but instead designed a logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately placed the main focus on the emotion that they wanted to forecast to their patrons.

Arabian equine logo layout created for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept tailored to embody the unique physical traits of the Arabian type of horses. By having an unique head shape and high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the world.

Las Cafe, A Merrillville restaurant logo style a tiny dining establishment, layout consists of a customized manuscript font style which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design contains a changed manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo design for a software application programmer the layout functions and iconic Merrillville component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the significance behind a business logo is equally as important as how it brands the company it represents.

Evolve logo layout created for a Merrillvilleinterior designer, layout function a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Merrillville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Merrillville, the characters for letter V as well as A in center of the word advanced have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Merrillville logo design job was carried out for a leadership specialist that aids business leaders to become more successful at managing people, expectations, and profitability.

A Merrillville business logo style including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand goods to other sports enthusiasts.

I designed their Merrillville logo design using an illustration which seizes the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Merrillville company logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Merrillville area farm it was actually created for a commodities broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce an identity that projects self-confidence, effectiveness, and luxury.

 Merrillville Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for ostensibly facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Fortunately, in this instance, I hit a bullseye with the first shot.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known Merrillville sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Electrical sign design for Merrillville restaurnat designed by Merrillville Sign Shop
Merrillville logo design and brand identity design for Merrillville companies
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,

Logo designed by ImageCo, Merrillville, Indiana, IN,

Logo designed by ImageCo, Merrillville, Indiana, IN,

Logo designed by ImageCo, Merrillville, Indiana, IN,

Logo designed by ImageCo, Merrillville, Indiana, IN,

Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,
Logo designed by ImageCo, Merrillville, Indiana, IN,