Acute Care 360 ImageCo, Mishawaka, Indiana, IN,

ImageCo, Mishawaka, Indiana, IN,

Evolv Design logo designed by ImageCo, Mishawaka, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Mishawaka, Indiana, IN,

Mishawaka, Indiana, IN,

ImageCo, Mishawaka, Indiana, IN,
ImageCo, Mishawaka, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Mishawaka, Indiana, IN,

FSA OK logo designed by ImageCo, Mishawaka, Indiana, IN,

Emerald Heights logo designed by ImageCo, Mishawaka, Indiana, IN,

Club Sapphire logo designed by ImageCo, Mishawaka, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Mishawaka, Indiana, IN,

School board logo designed by ImageCo, Mishawaka, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Mishawaka, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Mishawaka, Indiana, IN,

Smart kernels logo designed by ImageCo, Mishawaka, Indiana, IN,

POINTERS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they can’t refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their portfolio does not feature actual examples odds are they will not be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to echo your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Mishawaka LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop memorable brand identities. We have done brand identity design work for ranchers, universities, diamond miners, wedding singers, diners, retailers, and practically every other kind of business concern you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. Because of our sign first approach our brand identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first approach ensures that our logo designs are equally effective whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of size or purpose.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you may have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we perform ourselves. Irrespective of the kind of design project we undertake, logo, web page, trade show banners, or commercial sign, we do not, and never will contract out our client’s work to agencies based outside the US. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and dictates the conditions of how you and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Mishawaka company understands that they need a logo, however few start-ups entirely grasp the vital role their logo can play in their becoming successful, or precisely why one logo functions better than another. A business logo has a critical and long-term effect on the financial success of a business, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Mishawaka businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in merely a look.
  2. Scalability: from label to retail signs a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo design should be lasting and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and also the process of denoting something to make sure that it can be distinguished, its genesis originates from the mark branded onto animals. Today a brand symbolizes virtually anything with an objective, whether it be revenue or politics, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to create an image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the brand names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those products. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of a lot of branding firms you’ll discover that they are frequently re-branded marketing firms. When a person states they are in advertising and marketing most people will likely have an idea about what they do. But when someone states “I’m in branding”… it just sounds much more attractive, probably it’s due to the fact that many people don’t know what it suggests to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or agency that influence perceptions. This mostly includes the name, the logo, the packaging, the colors used yet can additionally include audio, illumination, texture, signs, actually anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design that helps shape the image of a business, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also design web sites and user interfaces. The essential function of a brand identity designer is to create the visual cues and an emotional tone with the goal of influencing actions, end results and also perceptions.

select logos & signs

Retro logo design of a bicycle produced for a Mishawaka coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older section of the area and really wanted to cast a retro vibe without appearing as boring or low energy. I fulfilled both of these tasks by creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Mishawaka clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of medicine which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more memorable.

logo style with a jumping green frog designed for a family fun center in Mishawaka.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and a tree - developed for Mishawaka travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Mishawaka logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Mishawaka logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial viewpoints on the benefit of a design. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their logo realize how important a logo is for their business so they are much more vested in the result. Every logo design project has it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Mishawaka book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most essential part of a published book considering that it is in most cases the initial thing a person views in the book store. Concerning a publishing company, it’s the opportunity that they will likely ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was undoubtedly a winner.

 Mishawaka logo layout used for advertising as well as a tag design for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this brand concept I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Mishawaka, design consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be understood.

Logo layout produced for a Mishawaka hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a spirit of calmness and connection for their new hair studio. I created a design that did not go the obvious route of designing just a stylized orchid but alternatively crafted a business logo which suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to project to their customers.

Arabian steed logo layout produced for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design customized to display the unique physical traits of the Arabian breed of equines. With a different head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the world.

Las Cafe, A Mishawaka Coffee shop logo style a tiny restaurant, style consists of a modified manuscript typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a customized script font which hovers over a group of ornate lines and dots.

Logo design for a software designer the design attributes and also famous Mishawaka aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the substance behind a company logo is just as important as how it serves the company it represents.

Advance logo style developed for a Mishawakaindoor developer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mishawaka interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Mishawaka, the personalities for letter V and also A in center of words progressed have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mishawaka logo design project was completed for a management expert that aids business leaders to become more efficient at managing people, expectations, and productivity.

A Mishawaka business logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned items to other sports enthusiasts.

I created their Mishawaka logo design with a graphic that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Mishawaka company logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Mishawaka area farm it was in reality developed for a commodities broker, and this particular brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projects assurance, financial success, and luxury.

 Mishawaka Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for outwardly dealing with arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Thankfully, in this particular case, I struck a bullseye with the 1st shot.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known Mishawaka sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Electrical sign design for Mishawaka restaurnat designed by Mishawaka Sign Shop
Mishawaka logo design and brand identity design for Mishawaka companies
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,

Logo designed by ImageCo, Mishawaka, Indiana, IN,

Logo designed by ImageCo, Mishawaka, Indiana, IN,

Logo designed by ImageCo, Mishawaka, Indiana, IN,

Logo designed by ImageCo, Mishawaka, Indiana, IN,

Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,
Logo designed by ImageCo, Mishawaka, Indiana, IN,