New Albany, Indiana Logo Design

Each and every new New Albany business professional knows they need a logo, however few new business owners entirely recognize the essential role their logo design will play in their financial success, or the reason that one logo design functions better than another. A business logo has a critical and long term influence on the success of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help New Albany, Indiana businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from labels to posters a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be lasting and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike produced for a New Albany, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old part of the area and wished to project an old-fashioned feel without coming across as stodgy or low energy. I fulfilled both tasks by creating a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as germs designed for New Albany, Indiana medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, especially the field of healthcare that works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping eco-friendly frog created for a family members fun center in New Albany, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for New Albany, Indiana traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the images they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  New Albany logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 New Albany logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with other people that they don’t even know so as to get honest assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to create their logo design realize how important a logo design is for their company so they are way more vested in the outcome. Every logo design project possesses it’s portion of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for New Albany, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most essential part of a published book due to the fact that it is often the primary thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity that they will ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was undoubtedly a success.

 New Albany logo layout utilized for advertising and a label style for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in New Albany, Indiana, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design projects considering that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried a feeling of relaxation and elegance for their new hair salon. I came up with a design that did not go the obvious path of designing simply a stylized orchid but rather delivered a company logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design produced for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand concept fashioned to display the unique physical traits of the Arabian kind of horses. By having a different head form and very high tail carriage, the Arabian is one of the highly immediately identifiable horse types in the whole world.

Las Cafe logo style a little restaurant, design consists of a customized script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design contains a customized manuscript font style which floats over a team of elaborate lines and also dots.

Logo style for a software application programmer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it serves the company it represents.

Evolve logo design produced for a New Albany, Indiana indoor designer, style function a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Albany, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location examinations, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Albany, Indiana logo design job was carried out for a leadership coach that assists business professionals to develop into more successful at managing people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their previously owned items to other sports enthusiasts. I designed their New Albany logo design dsign using an illustration that pulls in the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an New Albany, Indiana area farm it was actually developed for a products broker, and this trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected self-assurance, success, and luxury.

 New Albany Logo design for a not-for-profit, Turning Point Solutions - the logo style function for ostensibly dealing with arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to produce a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.