New Castle, Indiana Logo Design

Each and every new New Castle company knows they are in need of a logo, but few entrepreneurs thoroughly understand the crucial role their logo will take in their success, or exactly why one logo design performs far better than another. A logo design has a critical and sustaining impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help New Castle, Indiana companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle produced for a New Castle, Indiana coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old section of town and really wanted to project a vintage vibe without appearing as monotonous or low energy. I accomplished each of the tasks by means of developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria created for New Castle, Indiana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, especially the field of healthcare that works with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and more unforgettable.

logo design with a jumping green frog created for a household fun facility in New Castle, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - designed for New Castle, Indiana traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead project emotional experiences by means of the photos they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Castle logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 New Castle logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with other people that they don’t even know so as to get unbiased opinions on the value of a concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo comprehend how essential a logo is for their organization so they are way more invested in the final result. Every logo design job possesses it’s allotment of hurdles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for New Castle, Indiana book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most necessary part of a published book due to the fact that it is often the very first thing a person views in the book store. For a publisher, it’s the best opportunity that they will ever get to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was surely a victory.

 New Castle logo design used for advertising as well as a tag layout for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in New Castle, Indiana, layout include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design projects because it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo layout created for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed a feeling of relaxation and class for their new hair salon. I came up with a concept which didn’t go the obvious direction of creating merely a stylized orchid but alternatively delivered a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design developed for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design tailored to exemplify the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine types in the world.

Las Cafe logo style a small restaurant, design consists of a modified script typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a changed manuscript font style which floats over a team of elaborate lines and also dots.

Logo style for a software designer the style features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance behind a company logo is just as important as how it serves the company it represents.

Develop logo design created for a New Castle, Indiana indoor developer, layout attribute a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Castle, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Castle, Indiana logo design assignment was carried out for a leadership coach that helps business leaders to become more efficient at overseeing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their used items to other sports enthusiasts. I created their New Castle logo dsign along with an image which captures the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an New Castle, Indiana regional farm it was actually created for a products broker, and this particular brand was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects esteem, effectiveness, and wealth.

 New Castle Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for ostensibly dealing with arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the first shot.

Logo developed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.