New Castle Logo Design

Every new New Castle organization knows they require a logo, however few new business owners fully are aware of the essential role their organization logo will take in their financial success, or why one logo design works more effectively than another. A logo has a critical and lasting influence on the prosperity of a company, select the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help New Castle companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle developed for a New Castle coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of the town and hoped to cast an old-fashioned feel without appearing as uninteresting or low energy. I achieved the two jobs via designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria made for New Castle clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and much more unforgettable.

logo layout with a leaping green frog developed for a family members fun center in New Castle.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - made for New Castle travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New Castle logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 New Castle logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get objective point of views on the worthiness of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo understand how crucial a logo is for their company so they are much more vested in the outcome. Every logo design project possesses it’s share of challenges, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for New Castle book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most necessary part of a printed book because it is often the very first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a success.

 New Castle logo design used for advertising as well as a label style for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could be used for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in New Castle, style consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs considering that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo style produced for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a sense of serenity and elegance for their new hair studio. I created a design which didn’t go the obvious direction of making simply a stylized orchid but instead delivered a logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout created for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept styled to symbolize the unique physical traits of the Arabian type of equines. By having an unique head shape and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Coffee shop logo style a little dining establishment, layout contains a changed manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a changed script typeface which hovers over a team of luxuriant lines and also dots.

Logo style for a software application programmer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the organization it stands for.

Advance logo layout created for a New Castle indoor designer, style feature a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Castle interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Castle logo design job was completed for a leadership coach that helps business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell off their used goods to other sports enthusiasts. I designed their New Castle business logo dsign with a graphic that grabs the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an New Castle area farm it was actually devised for a commodities broker, and this logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projected self-assurance, effectiveness, and wealth.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.