Acute Care 360 ImageCo, Portage, Indiana, IN,

ImageCo, Portage, Indiana, IN,

Evolv Design logo designed by ImageCo, Portage, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Portage, Indiana, IN,

Portage, Indiana, IN,

ImageCo, Portage, Indiana, IN,
ImageCo, Portage, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Portage, Indiana, IN,

FSA OK logo designed by ImageCo, Portage, Indiana, IN,

Emerald Heights logo designed by ImageCo, Portage, Indiana, IN,

Club Sapphire logo designed by ImageCo, Portage, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Portage, Indiana, IN,

School board logo designed by ImageCo, Portage, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Portage, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Portage, Indiana, IN,

Smart kernels logo designed by ImageCo, Portage, Indiana, IN,

TIPS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to bear in mind that they can not reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature actual samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Portage LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners grow notable brand identities. We have done brand design work for ranchers, schools, diamond miners, party planners, coffee shops, retailers, and virtually every other kind of business you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method insures that our logos are just as successful whether they are used in TV commercials or web apps, they are consistently recognizable, understood, and always remembered irrespective of size or application.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you probably have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform in-house. Regardless of the type of project we take on, logo, website design, trade show banners, or retail sign, we do not, and never will farm out our client’s projects to organizations located outside the US. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and determines the conditions of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Portage company understands that they need a logo, yet few start ups thoroughly understand the crucial role their company logo can perform in their success, or the reason that one logo design functions more effectively than another. A company logo has a critical and long term influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Portage businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo needs to be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark and also the process of noting something to ensure that it could be distinguished, its origin originates from the brand burned onto animals. These days a brand indicates pretty much anything with an objective, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s objective is to produce an image that the target market will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people buy those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of a lot of branding firms you’ll find that they are quite often rebranded marketing and advertising companies. When somebody says they are in advertising and marketing many people will likely have an idea about what they do. But when somebody states “I am in branding”… it simply sounds more attractive, probably it’s since most individuals don’t recognize what it implies to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or business that influence view points. This mostly consists of the name, the logo, the packaging, the colors utilized however can also consist of sound, illumination, texture, signs, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the public image of a business, a product or a business organization. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and also sales brochures. Some visual designers also design websites and software interfaces. The important function of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of affecting actions, results as well as understandings.

Featured logos & signs

Retro logo design of a bike produced for a Portage coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old part of the city and wanted to visualize a nostalgic vibe without appearing as boring or low energy. I accomplished both tasks by means of creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscope slide and germs designed for Portage medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the field of medicine that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog created for a family members enjoyable center in Portage.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Portage travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences through the images they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portage logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Portage logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family as well as with individuals that they don’t actually know so as to get honest point of views on the benefit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how essential a logo design is for their business so they are much more invested in the final result. Every logo project possesses it’s allotment of challenges, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Portage publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most critical part of a published book because it is usually the initial thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was certainly a winner.

 Portage logo design used for advertising and also a tag design for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be vintage cases. For this logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Portage, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs because it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style created for a Portage hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a spirit of peace and class for their new hair studio. I came up with a design which did not go the obvious route of creating just a stylized orchid but alternatively delivered a logo design which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they wanted to project to their patrons.

Arabian equine logo layout developed for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design customized to illustrate the unique physical traits of the Arabian kind of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Cafe, A Portage Coffee shop logo design a tiny dining establishment, layout consists of a modified script font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a customized script typeface which floats over a team of elaborate lines as well as dots.

Logo layout for a software application designer the design functions and also famous Portage element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it serves the business it represents.

Evolve logo design developed for a Portageindoor designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Portage, the characters for letter V and also A in middle of the word advanced have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portage logo design assignment was done for a leadership specialist that helps business leaders to develop into more effective at managing people, expectations, and profitability.

A Portage business logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell their pre-owned items to other sports enthusiasts.

I tailored their Portage logo design design using a graphic that captures the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Portage company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Portage area farm it was really created for a products broker, and this logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects self-assurance, effectiveness, and opulence.

 Portage Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for outwardly facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the first go.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a renowned Portage sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Electrical sign design for Portage restaurnat designed by Portage Sign Business
Portage logo design and brand identity design for Portage commercial businesses
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,

Logo designed by ImageCo, Portage, Indiana, IN,

Logo designed by ImageCo, Portage, Indiana, IN,

Logo designed by ImageCo, Portage, Indiana, IN,

Logo designed by ImageCo, Portage, Indiana, IN,

Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,
Logo designed by ImageCo, Portage, Indiana, IN,