Portage Logo Design

Nearly every new Portage venture knows they need a logo, yet few entrepreneurs fully comprehend the crucial role their business logo can make in their success, or the reason that one business logo performs far better than another. A logo design has an instant and sustaining influence on the success of a company, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Portage companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle produced for a Portage coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old section of the community and hoped to project an old-fashioned feel without coming across as monotonous or low energy. I achieved the two jobs by means of developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs made for Portage medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, especially the branch of medicine that deals with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog created for a family enjoyable facility in Portage.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - developed for Portage traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portage logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Portage logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get honest point of views on the merit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how important a logo is for their organization so they are way more invested in the outcome. Every logo design project has it’s portion of difficulties, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Portage book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most essential part of a printed book given that it is often the very first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 Portage logo design used for advertising and a label design for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be antique cases. For this logo design I tried to come up with a logo that provided a fluid vintage feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Portage, style include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a feeling of calmness and class for their new hair salon. I came up with a concept that did not go the obvious direction of designing merely a stylized orchid but alternatively delivered a company logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they really wanted to forecast to their clients.

Arabian horse logo design created for a steed ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design styled to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout consists of a changed manuscript font style which hovers above a team of luxuriant lines and also dots.

Logo layout for a software program developer the style functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it serves the enterprise it represents.

Evolve logo style developed for a Portage interior designer, style function a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portage logo design assignment was done for a leadership expert that assists business professionals to become more successful at handling people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned goods to other sports enthusiasts. I designed their Portage logo design dsign with an image that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an Portage area farm it was really designed for a products broker, and this trademark was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projects esteem, success, and wealth.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.