Portage, Indiana Logo Design

Every new Portage venture realizes that they require a logo, however few new business owners fully understand the vital role their business logo can perform in their financial success, or precisely why one logo works more effectively than another. A logo design has a critical and lasting influence on the financial success of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Portage, Indiana companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Portage, Indiana coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older section of the area and wanted to project a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved the two jobs by designing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also germs designed for Portage, Indiana medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and more meaningful.

logo layout with a jumping green frog made for a family members enjoyable facility in Portage, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - made for Portage, Indiana traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but rather communicate emotional journeys through the pictures they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Portage logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Portage logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the value of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo realize how essential a logo is for their business so they are way more vested in the outcome. Every logo design job has it’s portion of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Portage, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most necessary part of a published book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will likely ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to confering a feeling of airline flight and it was definitely a success.

 Portage logo design used for advertising and also a label layout for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be older cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Portage, Indiana, style consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style produced for a hair design studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated a feeling of serenity and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of creating merely a stylized orchid but alternatively delivered a logo design that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is generally the wrong direction and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they wanted to transmit to their patrons.

Arabian horse logo style developed for a horse ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept styled to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Coffee shop logo layout a tiny dining establishment, design consists of a modified script typeface which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a changed manuscript font style which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software developer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it brands the business it represents.

Evolve logo layout produced for a Portage, Indiana indoor designer, design feature a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portage, Indiana logo design assignment was undertaken for a leadership specialist that assists business leaders to become more effective at managing people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used equipment to other sports enthusiasts. I tailored their Portage business logo dsign with an illustration that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Portage, Indiana regional farm it was in reality developed for a commodities broker, and this particular company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projects confidence, effectiveness, and luxury.

 Portage Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for ostensibly facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first go.

Logo created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.