Richmond, Indiana Logo Design

Virtually every new Richmond business knows they are in need of a logo, but few new business owners fully realize the vital role their logo design will perform in their becoming successful, or precisely why one logo works more effectively than another. A logo design has a critical and lasting influence on the viability of a business, choose the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Richmond, Indiana businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in just a look.
  2. Scalability: from labels to movie screens a scalable logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be timeless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bike created for a Richmond, Indiana coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old section of the area and wanted to cast a nostalgic tone without coming across as monotonous or low energy. I accomplished each of the tasks by means of creating a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide and germs designed for Richmond, Indiana medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the field of medicine which deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo style with a jumping green frog made for a household fun center in Richmond, Indiana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and also a tree - created for Richmond, Indiana travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Richmond logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Richmond logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that tend to hire a professional to create their logo design understand how important a logo design is for their organization so they are much more invested in the end result. Every logo job has it’s share of obstacles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Richmond, Indiana book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most vital part of a published book since it is often the first thing a person views in the book shop. With respect to a publishing company, it’s the opportunity that they will likely ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Richmond logo style used for marketing and also a label layout for Vintage Instance includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be antique cases. For this business logo design I sought to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Richmond, Indiana, style include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a sense of ease and connection for their new hair salon. I came up with a concept that did not go the obvious path of creating just a stylized orchid but alternatively designed a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo layout developed for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo concept fashioned to epitomize the unique physical traits of the Arabian type of horses. By having a different head shape and higher tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout includes a modified script font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout consists of a changed script font which hovers over a team of ornate lines and also dots.

Logo style for a software application programmer the layout attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the enterprise it stands for.

Advance logo style developed for a Richmond, Indiana interior designer, design function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richmond, Indiana logo design project was performed for a management consultant that assists business professionals to become more successful at handling people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their Richmond logo design dsign with an illustration which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Richmond, Indiana regional farm it was actually devised for an investments broker, and this logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projects esteem, effectiveness, and wealth.

 Richmond Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly encountering arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Luckily, in this case, I nailed a bullseye with the 1st shot.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.