Acute Care 360 ImageCo, Richmond, Indiana, IN,

ImageCo, Richmond, Indiana, IN,

Evolv Design logo designed by ImageCo, Richmond, Indiana, IN,

Red Panda Publishers logo designed by ImageCo, Richmond, Indiana, IN,

Richmond, Indiana, IN,

ImageCo, Richmond, Indiana, IN,
ImageCo, Richmond, Indiana, IN,

Mid Valley Pathology logo designed by ImageCo, Richmond, Indiana, IN,

FSA OK logo designed by ImageCo, Richmond, Indiana, IN,

Emerald Heights logo designed by ImageCo, Richmond, Indiana, IN,

Club Sapphire logo designed by ImageCo, Richmond, Indiana, IN,

Downtown Dogs logo designed by ImageCo, Richmond, Indiana, IN,

School board logo designed by ImageCo, Richmond, Indiana, IN,

Ferry Street Coffee Company logo designed by ImageCo, Richmond, Indiana, IN,

Stoney Forensic logo designed by ImageCo, Richmond, Indiana, IN,

Smart kernels logo designed by ImageCo, Richmond, Indiana, IN,

POINTERS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can not reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be judged from the quality of their design work, if the work in their design portfolio does not contain real life examples odds are they will not be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your unique vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

Richmond LOGO DESIGN​

For over 20 years ImageCo has been helping business owners develop memorable brand identities. We’ve done branding work for builders, educational institutions, heart surgeons, wedding singers, cafes, retailers, and just about every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electrical sign. As a result of our sign first strategy our logo designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first approach insures that our logos are equally effective whether they are used in television commercials or website applications, they are consistently recognizable, understood, and always remembered no matter of scale or use.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design firms that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we do ourselves. Irrespective of the type of design project we undertake, business logo, website, trade show exhibit, or commercial sign, we do not, and never will job out our customer’s projects to contractors based outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your design project and imposes the terms of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Richmond company realizes that they require a logo, however few start ups fully comprehend the vital role their logo design can make in their financial success, or why one business logo performs more effectively than another. A company logo has a critical and lasting influence on the prosperity of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Richmond companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be understood in just a glance.
  2. Scalability: from clothing labels to billboards a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a logo should be ageless and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is both a verb and a noun, it’s an identifying mark as well as the act of denoting something to ensure that it can be recognized, its origin comes from the brand branded onto animals. Nowadays a brand indicates basically anything with an intention, whether it be revenue or political parties, a brand is an innate aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s goal is to create an image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the brand names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the origin of a lot of branding agencies you’ll find that they are often rebranded marketing firms. When a person states they are in advertising most individuals will likely have an idea about what they do. But when a person claims “I am in branding”… it just seems more attractive, possibly it’s since the majority of people don’t know what it indicates to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or agency that influence perceptions. This primarily consists of the name, the logo, the product packaging, the colors used however can also consist of sound, lighting, texture, signage, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design which helps form the perception of a firm, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and also brochures. Some identity designers also build sites and also software interfaces. The crucial duty of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting actions, results as well as assumptions.

Featured signs/logos

Retro logo layout of a bicycle created for a Richmond coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older section of the city and wanted to cast a vintage atmosphere without appearing as monotonous or low energy. I achieved the two jobs by creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs created for Richmond clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and much more meaningful.

logo design with a leaping environment-friendly frog created for a family fun center in Richmond.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Richmond travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the photos they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Richmond logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Richmond logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective assessments on the worthiness of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design comprehend how vital a logo design is for their business so they are much more invested in the result. Every logo design project has it’s allotment of difficulties, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Richmond book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most necessary part of a printed book since it is ordinarily the primary thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was surely a victory.

 Richmond logo design utilized for marketing and a label design for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be vintage cases. For this brand concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Richmond, style consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs because it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo style produced for a Richmond hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried a sense of calmness and class for their new hair salon. I created a concept which did not go the obvious route of designing just a stylized orchid but rather created a logo design which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is oftentimes the wrong course and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to transmit to their clients.

Arabian equine logo style developed for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design styled to exemplify the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the very most easily identifiable horse types in the entire world.

Las Cafe, A Richmond Coffee shop logo design a small restaurant, design includes a modified manuscript font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style includes a changed script font which floats above a group of luxuriant lines and also dots.

Logo style for a software program developer the design features and also iconic Richmond element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it serves the business it represents.

Progress logo design created for a Richmondinterior developer, layout function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Richmond, the characters for letter V and A in center of the word progressed have actually been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richmond logo design project was completed for a management coach that assists business leaders to become more successful at overseeing people, expectations, and productivity.

A Richmond business logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand goods to other sports enthusiasts.

I tailored their Richmond logo design utilizing an illustration that seizes the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Richmond company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Richmond area farm it was really designed for a commodities broker, and this particular company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a image that projects self-assurance, financial success, and affluence.

 Richmond Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally dealing with arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a popular Richmond sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Electrical sign design for Richmond restaurnat designed by Richmond Sign Business
Richmond logo design and brand identity design for Richmond businesses
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,

Logo designed by ImageCo, Richmond, Indiana, IN,

Logo designed by ImageCo, Richmond, Indiana, IN,

Logo designed by ImageCo, Richmond, Indiana, IN,

Logo designed by ImageCo, Richmond, Indiana, IN,

Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,
Logo designed by ImageCo, Richmond, Indiana, IN,