Valparaiso Logo Design

Virtually every new Valparaiso organization knows they require a logo, but few entrepreneurs thoroughly grasp the vital role their logo design can make in their becoming successful, or exactly why one business logo works far better than another. A logo has an immediate and sustaining impact on the financial success of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Valparaiso businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a Valparaiso coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an old section of the community and hoped to visualize a vintage atmosphere without coming across as boring or low energy. I accomplished both of these jobs via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs developed for Valparaiso medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the field of medicine which deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more meaningful.

logo design with a jumping environment-friendly frog made for a household fun facility in Valparaiso.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Valparaiso travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Valparaiso logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Valparaiso logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get impartial point of views on the merit of a design. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that tend to hire an expert to create their business logo recognize how important a logo design is for their business so they are much more vested in the end result. Every logo design project possesses it’s share of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Valparaiso publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most essential part of a published book given that it is often the initial thing a person views in the book shop. For a publishing company, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was surely a success.

 Valparaiso logo style made use of for marketing and a label style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be much older cases. For this brand concept I strove to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Valparaiso, style consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs because it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo design developed for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected an atmosphere of serenity and elegance for their new hair salon. I came up with a concept that did not go the obvious direction of crafting simply a stylized orchid but rather created a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to project to their customers.

Arabian horse logo style developed for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the world.

Las Coffee shop logo design a small dining establishment, style includes a changed manuscript font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design includes a changed script font which hovers over a team of elaborate lines and dots.

Logo design for a software program designer the style features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the meaning behind a company logo is just as important as how it serves the enterprise it represents.

Advance logo layout developed for a Valparaiso interior designer, design feature a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Valparaiso interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Valparaiso logo design assignment was performed for a leadership advisor that enables business leaders to become more efficient at handling people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to sell their used goods to other sports enthusiasts. I tailored their Valparaiso logo dsign utilizing a graphic which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Valparaiso area farm it was really designed for a products broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projected self-confidence, financial success, and prosperity.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.