West Lafayette, Indiana Logo Design

Virtually every new West Lafayette organization understands that they need a logo, yet few entrepreneurs fully recognize the essential role their company logo can take in their success, or the reason that one logo design functions far better than another. A business logo has a critical and long-term effect on the financial success of a company, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help West Lafayette, Indiana businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a West Lafayette, Indiana coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older section of town and really wanted to project a retro feel without coming across as uninteresting or low energy. I achieved each of the tasks by creating a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for West Lafayette, Indiana medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, mainly the branch of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and even more memorable.

logo style with a leaping environment-friendly frog made for a family members fun center in West Lafayette, Indiana.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - designed for West Lafayette, Indiana travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead convey emotional experiences through the images they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Lafayette logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 West Lafayette logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get objective assessments on the value of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that tend to hire a professional to create their business logo comprehend how essential a logo is for their company so they are much more invested in the outcome. Every logo design job has it’s allotment of obstacles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for West Lafayette, Indiana publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most crucial part of a printed book because it is often the first thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the items consumers tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was definitely a victory.

 West Lafayette logo layout made use of for advertising as well as a tag style for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in West Lafayette, Indiana, layout consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated a feeling of tranquility and connection for their new hair salon. I came up with a design which didn’t go the obvious route of creating just a stylized orchid but alternatively created a business logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo design produced for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design customized to display the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe logo design a small restaurant, layout consists of a modified script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style contains a changed script font style which hovers above a team of elaborate lines as well as dots.

Logo design for a software designer the style features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the substance supporting a logo is just as important as how it serves the business it stands for.

Develop logo style created for a West Lafayette, Indiana interior designer, style feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Lafayette, Indiana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Lafayette, Indiana logo design assignment was done for a management consultant that helps business professionals to become more successful at managing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I designed their West Lafayette business logo dsign with a graphic that grabs the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an West Lafayette, Indiana regional farm it was actually devised for a commodities broker, and this logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects assurance, success, and opulence.

 West Lafayette Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly facing arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first shot.

Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.