West Lafayette Logo Design

Each and every new West Lafayette company understands that they are in need of a logo, however few entrepreneurs entirely are aware of the crucial role their organization logo will take in their becoming successful, or precisely why one logo functions more effectively than another. A logo has a critical and lasting effect on the success of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help West Lafayette businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle developed for a West Lafayette coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an old part of the area and wanted to visualize a vintage atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria made for West Lafayette medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the branch of medicine which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and more memorable.

logo layout with a leaping green frog designed for a family members fun center in West Lafayette.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - created for West Lafayette travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Lafayette logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 West Lafayette logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get honest assessments on the merit of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their logo design comprehend how essential a logo is for their company so they are way more invested in the end result. Every logo design job has it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for West Lafayette publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most critical part of a printed book because it is often the primary thing a person sees in the book store. Regarding a publishing company, it’s the opportunity they will likely ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was undoubtedly a victory.

 West Lafayette logo design made use of for advertising and a tag style for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this brand concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in West Lafayette, layout include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs considering that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design developed for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a feeling of contentment and class for their new hair salon. I created a design that did not go the obvious course of making simply a stylized orchid but alternatively delivered a business logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is generally the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo style created for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design tailored to embody the unique physical traits of the Arabian pedigree of equines. With a different head shape and very high tail posture, the Arabian is one of the highly immediately identifiable horse lineages in the world.

Las Cafe logo style a little restaurant, design consists of a changed script typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style consists of a changed script font which floats above a group of elaborate lines as well as dots.

Logo layout for a software application developer the design functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it serves the business it stands for.

Develop logo style developed for a West Lafayette interior developer, style feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Lafayette interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Lafayette logo design assignment was done for a leadership specialist that assists business leaders to become more efficient at handling people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned goods to other sports enthusiasts. I designed their West Lafayette logo design dsign with a graphic which seizes the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an West Lafayette regional farm it was in reality created for an investments broker, and this particular trademark was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projects self-assurance, financial success, and affluence.
Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.