Altoona Logo Design

Nearly every new Altoona business understands that they require a logo, however few entrepreneurs thoroughly realize the essential role their logo design will take in their becoming successful, or exactly why one logo functions far better than another. A business logo has an instant and sustaining influence on the success of a business, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Altoona companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike produced for a Altoona coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of the area and hoped to cast an old-fashioned atmosphere without coming across as monotonous or low energy. I achieved both jobs via designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria created for Altoona medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, mainly the branch of healthcare that works with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog developed for a family enjoyable facility in Altoona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Altoona travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead project emotional experiences through the images they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Altoona logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Altoona logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their business logo recognize how essential a logo design is for their business so they are way more invested in the outcome. Every logo project has it’s portion of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Altoona publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most important part of a published book because it is in most cases the first thing a person views in the book store. Concerning a publisher, it’s the opportunity they will ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was definitely a victory.

 Altoona logo layout utilized for advertising and marketing and a tag style for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be antique cases. For this brand concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Altoona, design consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects due to the fact that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried an atmosphere of serenity and class for their new hair studio. I created a design that did not go the obvious route of making just a stylized orchid but alternatively designed a logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is frequently the wrong path and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they wanted to project to their clients.

Arabian horse logo style created for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design customized to display the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Cafe logo style a little dining establishment, style contains a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout consists of a changed script font style which hovers over a group of ornate lines and dots.

Logo design for a software programmer the style functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it brands the company it represents.

Progress logo style developed for a Altoona interior designer, design attribute a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Altoona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Altoona logo design job was performed for a management specialist that helps business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to market their secondhand equipment to other sports enthusiasts. I created their Altoona logo dsign with an illustration that garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Altoona regional farm it was in reality created for a products broker, and this company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create an identity that projects self-assurance, effectiveness, and luxury.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.