Ames Logo Design

Each and every new Ames business realizes that they are in need of a logo, but few new business owners thoroughly grasp the vital role their logo design can play in their becoming successful, or the reason that one logo design performs better than another. A logo design has a critical and long-term effect on the success of a business, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Ames companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Ames coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of the city and really wanted to visualize a vintage atmosphere without coming across as monotonous or low energy. I accomplished both of these jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and bacteria developed for Ames medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, mainly the branch of medicine which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping green frog developed for a family members fun facility in Ames.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Ames travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional experiences through the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ames logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Ames logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective opinions on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how essential a logo is for their business so they are way more invested in the final result. Every logo project has it’s allotment of obstacles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Ames publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most important part of a printed book because it is in most cases the initial thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Ames logo design utilized for marketing and a tag style for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be older cases. For this brand design I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Ames, design consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout produced for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed an atmosphere of relaxation and connection for their new hair salon. I created a concept that didn’t go the obvious route of designing simply a stylized orchid but alternatively designed a logo that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is in most cases the wrong path and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to transmit to their patrons.

Arabian equine logo style created for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept styled to display the unique physical traits of the Arabian breed of equines. With a different head form and high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the whole world.

Las Cafe logo layout a small dining establishment, design contains a customized manuscript font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout includes a customized script font style which floats over a group of elaborate lines as well as dots.

Logo layout for a software program programmer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the company it stands for.

Progress logo layout developed for a Ames indoor designer, layout feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ames interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ames logo design job was done for a leadership coach that helps business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used equipment to other sports enthusiasts. I designed their Ames logo dsign with an image that grabs the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Ames area farm it was in reality devised for an investments broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projects assurance, success, and wealth.
Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.