Acute Care 360 ImageCo, Ames, Iowa, IA,

ImageCo, Ames, Iowa, IA,

Evolv Design logo designed by ImageCo, Ames, Iowa, IA,

Red Panda Publishers logo designed by ImageCo, Ames, Iowa, IA,

Ames, Iowa, IA,

ImageCo, Ames, Iowa, IA,
ImageCo, Ames, Iowa, IA,

Mid Valley Pathology logo designed by ImageCo, Ames, Iowa, IA,

FSA OK logo designed by ImageCo, Ames, Iowa, IA,

Emerald Heights logo designed by ImageCo, Ames, Iowa, IA,

Club Sapphire logo designed by ImageCo, Ames, Iowa, IA,

Downtown Dogs logo designed by ImageCo, Ames, Iowa, IA,

School board logo designed by ImageCo, Ames, Iowa, IA,

Ferry Street Coffee Company logo designed by ImageCo, Ames, Iowa, IA,

Stoney Forensic logo designed by ImageCo, Ames, Iowa, IA,

Smart kernels logo designed by ImageCo, Ames, Iowa, IA,

STRATEGIES ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can not refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t contain real world samples odds are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your unique vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Ames LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds cultivate unforgettable brand identities. We’ve done branding work for farmers, educational institutions, diamond miners, wedding singers, bistros, retailers, and practically every other kind of business you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electrical sign. As a result of our sign first technique our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first method ensures that our logo designs are equally successful whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and always remembered no matter of scale or purpose.

American Made ★ Design

The one difference that really sets ImageCo apart from other design firms that you probably have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform ourselves. Regardless of the type of project we take on, logo design, website, trade show exhibition, or electrical sign, we do not, and never will farm-out our customer’s projects to companies located outside the USA. Whenever you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and determines the conditions of how my customers and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Ames organization knows they need a logo, but few start ups fully grasp the key role their logo can play in their becoming successful, or precisely why one logo functions far better than another. A company logo has a critical and long-term impact on the financial success of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Ames companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t need contemplation, they can be understood in just a glance.
  2. Scalability: from label to posters a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a logo must be timeless and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of denoting something so that it can be recognized, its origin originates from the mark burned onto livestock. Nowadays a brand represents practically anything with a motive, regardless if it be earnings or politics, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s objective is to create a mental image that the target market can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person mentions the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of most branding companies you’ll discover that they are often rebranded marketing agencies. When a person says they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design that helps shape the image of a company, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and pamphlets. Some identity designers also design websites as well as software interfaces. The essential function of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of affecting activities, outcomes and also assumptions.

Featured signs/logos

Retro logo layout of a bike created for a Ames coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old part of the town and wished to cast a nostalgic vibe without coming across as monotonous or low energy. I achieved the two jobs by creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs designed for Ames clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the branch of medicine that deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog made for a family fun facility in Ames.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Ames travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ames logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Ames logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get objective judgements on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo understand how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo design job has it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Ames publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most essential part of a printed book due to the fact that it is often the first thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was surely a success.

 Ames logo design utilized for advertising and marketing as well as a label layout for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Ames, style include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo jobs because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a Ames hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that communicated a feeling of serenity and elegance for their new hair studio. I created a concept which did not go the obvious direction of designing just a stylized orchid but rather delivered a logo design that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout produced for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design styled to epitomize the unique physical traits of the Arabian pedigree of equines. With a different head form and very high tail posture, the Arabian is one of the most easily identifiable equine types in the world.

Las Cafe, A Ames Coffee shop logo style a little restaurant, layout consists of a modified manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a modified manuscript typeface which hovers over a group of luxuriant lines and dots.

Logo design for a software application designer the style attributes and legendary Ames component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it brands the company it represents.

Develop logo design developed for a Amesinterior designer, style function a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ames interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Ames, the characters for letter V and A in middle of words progressed have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ames logo design job was completed for a leadership guide that aids business professionals to develop into more successful at supervising people, expectations, and productivity.

A Ames business logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned items to other sports enthusiasts.

I tailored their Ames logo design using a graphic which pulls in the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Ames company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Ames area farm it was in reality devised for a products broker, and this company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected assurance, success, and affluence.

 Ames Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for ostensibly encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st shot.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular Ames sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Electrical sign design for Ames restaurnat designed by Ames Sign Company
Ames logo design and brand identity design for Ames businesses
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,

Logo designed by ImageCo, Ames, Iowa, IA,

Logo designed by ImageCo, Ames, Iowa, IA,

Logo designed by ImageCo, Ames, Iowa, IA,

Logo designed by ImageCo, Ames, Iowa, IA,

Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,
Logo designed by ImageCo, Ames, Iowa, IA,