Coralville Logo Design

Nearly every new Coralville company realizes that they need a logo, however few new business owners fully grasp the pivotal role their company logo will make in their becoming successful, or exactly why one logo performs far better than another. A company logo has an immediate and long term influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Coralville companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike created for a Coralville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an older part of the community and really wanted to cast an old-fashioned feel without appearing as boring or low energy. I fulfilled both of these tasks via designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide and germs developed for Coralville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and effects of diseases, mainly the branch of healthcare which works with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and much more memorable.

logo style with a leaping green frog designed for a family enjoyable facility in Coralville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - made for Coralville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Coralville logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Coralville logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced opinions on the benefit of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their business logo understand how important a logo design is for their business so they are much more vested in the result. Every logo design project has it’s allotment of obstacles, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Coralville book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most vital part of a published book given that it is often the primary thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a victory.

 Coralville logo style utilized for advertising as well as a label design for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be older cases. For this brand concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Coralville, design consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects considering that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design developed for a hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a spirit of contentment and elegance for their new hair studio. I created a design which did not go the obvious course of designing simply a stylized orchid but rather designed a business logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo design created for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept customized to exemplify the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the world.

Las Cafe logo style a little restaurant, layout consists of a changed script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design contains a changed script typeface which hovers over a team of ornate lines and also dots.

Logo style for a software program designer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it brands the company it represents.

Advance logo layout created for a Coralville indoor designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Coralville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Coralville logo design assignment was done for a leadership advisor that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Coralville business logo dsign along with a graphic which garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Coralville area farm it was really created for a products broker, and this brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected confidence, success, and luxury.
Logo design developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.