Acute Care 360 ImageCo, Coralville, Iowa, IA,

ImageCo, Coralville, Iowa, IA,

Evolv Design logo designed by ImageCo, Coralville, Iowa, IA,

Red Panda Publishers logo designed by ImageCo, Coralville, Iowa, IA,

Coralville, Iowa, IA,

ImageCo, Coralville, Iowa, IA,
ImageCo, Coralville, Iowa, IA,

Mid Valley Pathology logo designed by ImageCo, Coralville, Iowa, IA,

FSA OK logo designed by ImageCo, Coralville, Iowa, IA,

Emerald Heights logo designed by ImageCo, Coralville, Iowa, IA,

Club Sapphire logo designed by ImageCo, Coralville, Iowa, IA,

Downtown Dogs logo designed by ImageCo, Coralville, Iowa, IA,

School board logo designed by ImageCo, Coralville, Iowa, IA,

Ferry Street Coffee Company logo designed by ImageCo, Coralville, Iowa, IA,

Stoney Forensic logo designed by ImageCo, Coralville, Iowa, IA,

Smart kernels logo designed by ImageCo, Coralville, Iowa, IA,

POINTERS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they can not reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be judged from the quality of their portfolio, if the work in their portfolio does not feature real world examples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to reflect your unique vision for your company. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Coralville LOGO DESIGN​

For over 20 years ImageCo has been helping business owners develop memorable brands. We have undertaken brand identity design work for mechanics, schools, diamond miners, wedding singers, coffee shops, retailers, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electric sign. Because of our sign first approach our logo designs can, and have been used in everything from garment labels to billboards. Our sign first method ensures that our logos are just as reliable whether they are used in television commercials or website applications, they are consistently recognizable, understood, and remembered no matter of scale or application.

American Made ★ Design

Something which really sets ImageCo apart from other design firms that you probably have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do ourselves. Irrespective of the kind of design project we undertake, logo, web site, trade show display, or commercial sign, we do not, and never will contract out our client’s work to contractors based outside the United States. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your design project and dictates the conditions of how we conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Virtually every new Coralville business knows they require a logo, yet few start ups thoroughly understand the key role their organization’s logo will play in their success, or the reason that one logo design works better than another. A logo has a critical and lasting effect on the financial success of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Coralville businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo needs to be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the act of denoting something to make sure that it can be distinguished, its origin originates from the mark branded onto livestock. These days a brand signifies basically anything with a motive, whether it be revenue or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are each from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s objective is to develop a mental image that the target market can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When a person says the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those brands. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of many branding firms you’ll find that they are frequently re-branded advertising and marketing companies. When somebody claims they are in advertising lots of people will likely have an idea about what they do. However when somebody says “I’m in branding”… it just seems more impressive, maybe it’s since the majority of people do not understand what it suggests to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that influence view points. This primarily includes the name, the logo, the packaging, the different colors utilized however can likewise include audio, lighting, texture, signs, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design that helps form the image of a business, a product or a business. Brand identity designers create logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and pamphlets. Some visual designers also build websites as well as software interfaces. The crucial function of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of affecting actions, results as well as perceptions.

Featured signs/logos

Retro logo style of a bicycle produced for a Coralville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an old part of the city and really wanted to cast a vintage tone without coming across as boring or low energy. I achieved both of these jobs by creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for Coralville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, mainly the field of medicine which works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and even more unforgettable.

logo design with a leaping environment-friendly frog created for a household fun center in Coralville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - designed for Coralville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Coralville logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Coralville logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get neutral opinions on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo comprehend how vital a logo design is for their company so they are way more invested in the outcome. Every logo project possesses it’s portion of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Coralville publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most essential part of a published book considering that it is often the very first thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many occurrences 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was surely a winner.

 Coralville logo design used for advertising and marketing as well as a tag design for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Coralville, style consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs considering that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo design produced for a Coralville hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that related a sense of ease and class for their new hair studio. I came up with a design which didn’t go the obvious path of creating merely a stylized orchid but rather created a logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they really wanted to project to their clients.

Arabian steed logo style created for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design styled to display the unique physical traits of the Arabian type of horses. With a different head form and high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe, A Coralville Coffee shop logo design a little restaurant, layout includes a modified script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a modified script font which floats over a group of elaborate lines and dots.

Logo design for a software program developer the style attributes and also iconic Coralville element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the substance behind a logo design is just as important as how it brands the organization it stands for.

Progress logo design produced for a Coralvilleinterior developer, layout feature a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Coralville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Coralville, the personalities for letter V as well as A in middle of words progressed have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Coralville logo design job was carried out for a management specialist that enables business professionals to develop into more successful at supervising people, expectations, and productivity.

A Coralville business logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to market their pre-owned equipment to other sports enthusiasts.

I tailored their Coralville logo design utilizing a graphic which seizes the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Coralville company logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Coralville area farm it was actually developed for a products broker, and this particular logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projected self-confidence, financial success, and prosperity.

 Coralville Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly encountering arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Fortunately, in this case, I nailed a bullseye with the 1st go.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous Coralville sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Electrical sign design for Coralville restaurnat designed by Coralville Sign Shop
Coralville logo design and brand identity design for Coralville companies
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,

Logo designed by ImageCo, Coralville, Iowa, IA,

Logo designed by ImageCo, Coralville, Iowa, IA,

Logo designed by ImageCo, Coralville, Iowa, IA,

Logo designed by ImageCo, Coralville, Iowa, IA,

Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,
Logo designed by ImageCo, Coralville, Iowa, IA,