Des Moines Logo Design

Virtually every new Des Moines business knows they are in need of a logo, however few entrepreneurs entirely grasp the key role their organization logo will make in their becoming successful, or the reason that one logo design performs far better than another. A business logo has an immediate and long-term effect on the success of a company, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Des Moines companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Des Moines coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older section of the community and really wanted to visualize a retro feel without coming across as stodgy or low energy. I accomplished both jobs via designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and also bacteria designed for Des Moines clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, especially the field of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a family members fun facility in Des Moines.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - made for Des Moines travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Des Moines logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Des Moines logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial point of views on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design understand how essential a logo is for their company so they are way more invested in the result. Every logo job has it’s allotment of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Des Moines book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most important part of a published book considering that it is in most cases the very first thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity that they will likely ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was undoubtedly a success.

 Des Moines logo style utilized for advertising and marketing as well as a label design for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Des Moines, style include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs considering that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo layout developed for a hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried an atmosphere of ease and class for their new hair salon. I came up with a concept which didn’t go the obvious route of creating simply a stylized orchid but rather crafted a company logo which suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo style created for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe logo layout a little restaurant, style contains a changed script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style contains a modified script font style which hovers above a team of ornate lines and dots.

Logo layout for a software program programmer the style attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the symbolism supporting a logo is equally as important as how it serves the organization it represents.

Progress logo style created for a Des Moines indoor designer, layout attribute a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Des Moines interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Des Moines logo design project was performed for a leadership guide that enables business professionals to become more effective at handling people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Des Moines business logo dsign utilizing a graphic that grabs the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Des Moines area farm it was really developed for a commodities broker, and this particular creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a image that projected self-confidence, effectiveness, and prosperity.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.