Acute Care 360 ImageCo, Des Moines, Iowa, IA,

ImageCo, Des Moines, Iowa, IA,

Evolv Design logo designed by ImageCo, Des Moines, Iowa, IA,

Red Panda Publishers logo designed by ImageCo, Des Moines, Iowa, IA,

Des Moines, Iowa, IA,

ImageCo, Des Moines, Iowa, IA,
ImageCo, Des Moines, Iowa, IA,

Mid Valley Pathology logo designed by ImageCo, Des Moines, Iowa, IA,

FSA OK logo designed by ImageCo, Des Moines, Iowa, IA,

Emerald Heights logo designed by ImageCo, Des Moines, Iowa, IA,

Club Sapphire logo designed by ImageCo, Des Moines, Iowa, IA,

Downtown Dogs logo designed by ImageCo, Des Moines, Iowa, IA,

School board logo designed by ImageCo, Des Moines, Iowa, IA,

Ferry Street Coffee Company logo designed by ImageCo, Des Moines, Iowa, IA,

Stoney Forensic logo designed by ImageCo, Des Moines, Iowa, IA,

Smart kernels logo designed by ImageCo, Des Moines, Iowa, IA,

POINTERS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can not reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be determined by the quality of their design work, if the work in their design portfolio doesn’t contain real life examples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to echo your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Des Moines LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs develop unforgettable brand identities. We’ve undertaken branding work for farmers, colleges, heart surgeons, wedding singers, coffee roasters, retailers, and virtually every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first technique guarantees that our logo designs are just as successful whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and always remembered irrespective of size or function.

American Made ★ Design

The thing that truly sets ImageCo apart from other design companies that you probably have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we do in-house. Irrespective of the type of design project we take on, business logo, web page, trade show booth, or electric sign, we do not, and never will contract out our customer’s work to agencies located outside the US. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and imposes the terms of how we do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Des Moines entrepreneur understands that they probably need a logo, but few new business owners fully understand the essential role their organization’s logo will play in their becoming successful, or the reason that one logo works better than another. A business logo has a critical and lasting influence on the financial success of a company, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Des Moines businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it is an identifying mark as well as the process of marking something so that it can be recognized, its foundation originates from the brand burned onto livestock. Nowadays a brand indicates pretty much anything with an objective, whether it be profit or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s goal is to produce a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone says the names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the history of many branding agencies you’ll find that they are often rebranded marketing companies. When someone says they are in marketing the majority of people will likely have a preconceived notion about what they do. However when somebody states “I’m in branding”… it simply seems much more impressive, maybe it’s since many people do not understand what it implies to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that influence view points. This largely includes the name, the logo, the packaging, the colors utilized however can likewise include sound, illumination, texture, signage, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps form the image of a firm, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, and brochures. Some identity designers also design websites and also user interfaces. The vital function of a brand identity designer is to create the visual cues and also an emotional tone with the goal of affecting actions, end results and assumptions.

Featured signs/logos

Retro logo design of a bike created for a Des Moines coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old part of town and hoped to visualize a vintage vibe without coming across as monotonous or low energy. I accomplished both of these tasks by creating a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and germs made for Des Moines clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the branch of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more meaningful.

logo layout with a jumping environment-friendly frog made for a family members fun center in Des Moines.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, and a tree - designed for Des Moines traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather reveal emotional journeys through the pictures they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Des Moines logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Des Moines logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral viewpoints on the merit of a design concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design realize how essential a logo is for their business so they are way more vested in the outcome. Every logo project has it’s share of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Des Moines book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most critical part of a published book because it is often the first thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was certainly a winner.

 Des Moines logo layout made use of for advertising and marketing as well as a tag layout for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Des Moines, design consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the very same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a Des Moines hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a feeling of serenity and connection for their new hair salon. I came up with a concept which didn’t go the obvious route of making merely a stylized orchid but rather created a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to project to their customers.

Arabian steed logo design created for an equine ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design customized to illustrate the unique physical traits of the Arabian kind of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the entire world.

Las Cafe, A Des Moines Coffee shop logo layout a tiny restaurant, style includes a changed script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout contains a customized script typeface which floats above a team of ornate lines as well as dots.

Logo layout for a software program developer the design attributes as well as famous Des Moines element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the symbolism supporting a company logo is just as important as how it serves the organization it represents.

Develop logo design created for a Des Moinesindoor designer, layout attribute a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Des Moines interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Des Moines, the personalities for letter V and A in center of words advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Des Moines logo design job was done for a management specialist that aids business professionals to become more effective at handling people, expectations, and profitability.

A Des Moines business logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned goods to other sports enthusiasts.

I tailored their Des Moines logo design with a graphic which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Des Moines company logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Des Moines area farm it was in reality devised for an investments broker, and this company logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projects confidence, effectiveness, and affluence.

 Des Moines Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for outwardly facing arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st try.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known Des Moines sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Electrical sign design for Des Moines restaurnat designed by Des Moines Sign Shop
Des Moines logo design and brand identity design for Des Moines retailers
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,

Logo designed by ImageCo, Des Moines, Iowa, IA,

Logo designed by ImageCo, Des Moines, Iowa, IA,

Logo designed by ImageCo, Des Moines, Iowa, IA,

Logo designed by ImageCo, Des Moines, Iowa, IA,

Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,
Logo designed by ImageCo, Des Moines, Iowa, IA,