Johnston Logo Design

Each and every new Johnston organization realizes that they are in need of a logo, yet few new business owners entirely grasp the vital role their logo will play in their success, or the reason that one logo performs far better than another. A logo has an instant and lasting effect on the success of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Johnston companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike developed for a Johnston coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of town and really wanted to cast a vintage feel without coming across as uninteresting or low energy. I accomplished both of these jobs via designing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria developed for Johnston clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, especially the branch of medicine which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo design with a leaping green frog designed for a family members enjoyable facility in Johnston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - created for Johnston traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Johnston logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Johnston logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral assessments on the benefit of a design concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo understand how important a logo is for their business so they are way more invested in the outcome. Every logo project has it’s allotment of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Johnston book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most vital part of a printed book given that it is often the very first thing a person views in the book store. Concerning a publishing company, it’s the optimal opportunity they will ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was surely a victory.

 Johnston logo design utilized for advertising and marketing and also a label layout for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Johnston, layout consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried an atmosphere of relaxation and elegance for their new hair salon. I created a design which did not go the obvious course of creating just a stylized orchid but alternatively designed a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout developed for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo design fashioned to illustrate the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the most immediately recognizable horse types in the world.

Las Coffee shop logo design a tiny dining establishment, design includes a customized manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style includes a changed script font style which floats above a team of luxuriant lines and also dots.

Logo style for a software program designer the design attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism behind a logo design is just as important as how it brands the organization it represents.

Advance logo style produced for a Johnston interior designer, design function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johnston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Johnston logo design job was performed for a leadership coach that helps business leaders to develop into more effective at overseeing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts. I designed their Johnston logo design dsign using an image which garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Johnston area farm it was actually designed for an investments broker, and this particular creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projected confidence, success, and wealth.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.