Marshalltown, Iowa Logo Design

Nearly every new Marshalltown company realizes that they are in need of a logo, however few entrepreneurs entirely grasp the essential role their organization’s logo can make in their financial success, or the reason that one logo design functions better than another. A logo design has an instant and sustaining effect on the viability of a business, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Marshalltown, Iowa companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike created for a Marshalltown, Iowa coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old section of the community and wanted to project a vintage feel without appearing as stodgy or low energy. I achieved each of the tasks by means of designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an enduring business image.

medical logo layout with a microscope slide as well as bacteria created for Marshalltown, Iowa medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and effects of diseases, especially the field of medicine that works with the clinical examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog created for a family fun facility in Marshalltown, Iowa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Marshalltown, Iowa traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather communicate emotional journeys through the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Marshalltown logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Marshalltown logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased point of views on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their business logo recognize how crucial a logo is for their organization so they are much more invested in the final result. Every logo job possesses it’s portion of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Marshalltown, Iowa publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most critical part of a printed book given that it is usually the very first thing a person views in the book shop. With respect to a publisher, it’s the opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the things people tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a success.

 Marshalltown logo layout utilized for advertising as well as a tag design for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be vintage cases. For this brand concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Marshalltown, Iowa, layout include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design projects considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a sense of ease and elegance for their new hair studio. I created a concept which did not go the obvious path of designing just a stylized orchid but instead crafted a logo design that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they wanted to project to their customers.

Arabian equine logo style created for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design customized to exemplify the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Coffee shop logo design a little restaurant, design consists of a modified manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design includes a changed script typeface which hovers above a group of ornate lines as well as dots.

Logo design for a software application programmer the design functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it brands the organization it stands for.

Progress logo style created for a Marshalltown, Iowa interior developer, layout function a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marshalltown, Iowa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Marshalltown, Iowa logo design job was performed for a leadership guide that helps business professionals to develop into more effective at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell their previously owned goods to other sports enthusiasts. I created their Marshalltown business logo dsign with a graphic which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Marshalltown, Iowa regional farm it was really created for a products broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projected self-assurance, financial success, and luxury.

 Marshalltown Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for externally facing arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first go.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.